After much promotion and a few months of worrying that no one would want to contribute, we had our first viable submission.
Previous to launching the blog we had an average of around 72 visitors each month. In January, when our first post was published, we hit 353 visitors. We published that post on January 27th. That one post received 169 views on that one day.
Since then we've published 3-4 posts a month since then and, as of the date of this email, our average visitor count a month is 284. Which, if my math is not wrong, is an increase of 400%.
As a side note, our social media interaction has increased as well. A combo of pushing new posts to Facebook and creating some meaningful, interactive content there has resulted in a steady increase in page views, engagements, page likes and followers. In the last month alone our post engagement has increased by 53%.
On the email front, we added a blog automation to send our posts out at the end of each month in case anyone missed anything. Our email list was a hot mess when I came on board so, we went through some growing pains there and will continue to watch the list shrink while emails get cleaned and people sort themselves.