My Mango Weekly Roundup - the latest forecasts and market news
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6 September 2016
Hi <<First Name>>,

Welcome to the latest edition of AMIA’s My Mango, your weekly roundup of the latest industry forecasts, wholesale prices and marketing activities, delivered to your inbox every Tuesday throughout the season.

In this week’s edition we outline our campaign to create a mango emoji and provide reports on each of the regions.

Please also see below for venues and times for our next pre-season workshops in Bowen and Ayr next week.

From the team at AMIA.

Crop Forecast

As the season progresses in each region, the timing of harvest for each variety and weekly volume estimates will be adjusted. Please check the updated forecast and crop flow tables as they are released. 

Click to view crop forecast online

Regional Reports

 

Darwin and Katherine

Flowering has finished and small volumes from Darwin are being dispatched to market. Our forecast remains for small volumes to be dispatched through September, with volumes increasing from mid to late October. Early sightings of Magpie Geese on a couple of orchards have been reported.

While there may be small volumes of fruit out of Katherine during late September and early October, the principal harvest will get underway in late October for Kensington Pride (KP), with other varieties such as Calypso, Honey Gold and R2E2 commencing harvest in mid-November.
 

Kununurra

Flowering and fruit set has been variable. Small volumes of early fruit may be available during late September.
 

Mareeba and Dimbulah

Flowering across the region has been reasonably uniform with some exceptions. Harvest of early fruit is predicted to commence in early December with large volumes from mid-December to February / March for late season varieties.
 

Burdekin and Bowen

Flowering across the region has been reasonably good. In most areas flowering is later than usual. Harvest is anticipated to occur through November and early December.
 

South East and Central Queensland

Flowering across the region has been reasonable with variation between orchards. 

The AMIA team will add to these regional descriptions as more information becomes available.
 

Crop Flow

Last week’s dispatched tray volumes from Darwin:
3,988 7kg (equivalent) trays.

Mango Grower Regional Workshops


Planning is well underway for our next pre-season workshops.

Please note the dates for forthcoming meetings below.   
 
Region Day / Date / Time Venue
Bowen Friday 16 September
– 7.30am
Bowen Research Station,
45 Warwick Road, Bowen
Ayr Friday 16 September
– 12.30pm
Burdekin Theatre, 161 Queen St, Ayr
Mareeba Wednesday 28 September
– time TBC
TBC

Marketing

 

Mango Emoji Please

Last season, we noticed that mango-lovers across Facebook and Instagram were crying out for a mango emoji to accompany their statuses, images and comments on all things mango!
 
So what are emojis?? 
 
Emojis are colourful pictures or symbols used online to represent things such as faces or foods, and are widely believed to express emotions more accurately than words when texting or commenting online. In fact, over 92% of the online population use emojis in their day-to-day interactions, with over six billion emojis sent around the world every day.
Some mango fans were even resorting to using the peach or orange emoji to substitute the king of fruit (mango), which didn't seem fair! So, we've listened to what the community wants and needs, and are excited to announce a campaign for the mango emoji!
 
Along with creating our very own mango emoji and hashtag (#mangoemojiplease) to share throughout the season, we will be engaging influencers to throw their support behind the cause. At the end of the season, we will calculate the amount of content shares and uses of the campaign hashtag to develop a formal proposal for a mango emoji that we will submit to the Unicode Consortium. We see this as an opportunity for our community and anyone who loves mangoes to share their love and support for the fruit of summer in a fun and unique way. 
 
So keep your eyes out for the campaign launch and share your support so that we can get a mango on every emoji keyboard around the world!

Social Media – Facebook and Instagram

  
Coinciding with the first day of Spring, last Thursday kicked off our social media campaign. Visit Aussie Mangoes on Facebook or Instagram to see the first few posts of the season.
 
For more information, please contact Elisa King, Marketing Manager at Horticulture Innovation Australia on: (02) 8295 2332 or elisa.king@horticulture.com.au.
Social media is a key part of the Aussie Mangoes marketing campaign, driving high reach and frequency with consumers throughout the mango season. 

Contact AMIA

Robert Gray
Chief Executive Officer
0418 737 861
ceo@mangoes.net.au

Trevor Dunmall
Industry Development Manager
0400 808 689
idm@mangoes.net.au

Treena Welch
Marketing Manager
0417 001 253
marketing@
mangoes.net.au


Jessica Harding
Supply and Communications Manager
0458 803 220
com@mangoes.net.au

Office Address: 
Office 2, The Fresh Centre Ground Floor
385 Sherwood Road, Rocklea QLD

Postal Address: 
PO Box 376, Brisbane Market QLD 4106

Office Contact 
Phone: 07 3278 3755
Fax: 07 3278 4761
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My Mango is published using mango grower levies which are matched
by the Australian Government through Horticulture Innovation Australia Limited.

Copyright © 2016 Australian Mango Industry Association, All rights reserved.


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