My Mango Weekly Roundup - the latest forecasts and market news
View this email in your browser
6 December 2016
Hi <<First Name>>,

Welcome to the latest edition of AMIA’s My Mango, your weekly roundup of the latest industry forecasts, wholesale prices and marketing activities, delivered to your inbox every Tuesday throughout the season.

From the team at AMIA.

Crop Forecast

As the season progresses in each region, the timing of harvest for each variety and weekly volume estimates will be adjusted. Please check the updated forecast and crop flow tables as they are released. 

If you are a grower and have not already submitted your forecast for the season, or if your forecast has changed please provide this to us.

Click to view crop forecast online

Regional Reports

 

Darwin and Katherine

Darwin harvest is coming to an end, with very light volumes of Kensington Pride (KP) and R2E2 being dispatched. Most growers have either finished picking or will be finished within the next week. 
                                                                                           
Volumes from Katherine are firm with most KP and R2E2 growers either finished harvest or nearing completion. Good volumes of Calypso and Honey Gold continue to be harvested.
 

Kununurra

Only light volumes from this region remain to be harvested.  
 

Burdekin and Bowen

Growers in the Bowen and Burdekin region are well into the season. Consistent volume should remain for the next few weeks, finishing around Christmas.
 

Mareeba and Dimbulah

Growers in the Dimbulah region have commenced spot picking of KP, with more growers due to start picking at the end of this week / early next week. Growers closer to Mareeba are still at least a week away from picking.

Though it is expected volumes will be slightly down this year mainly affecting KP, steady volumes of other varieties are expected throughout the season.


South East and Central Queensland

Growers in this region have mixed reports on crop yield as they prepare for the season to begin in late-December. For KP and R2E2, yields are well down on previous seasons, where as other varieties have yields similar to previous seasons.  
 
The AMIA team will add to these regional descriptions as more information becomes available.

Crop Flow

Last week’s dispatched tray volumes from Darwin/Katherine, Bowen/Burdekin and Mareeba/Dimbulah: 540,168 trays.

Mango Industry Standards


Our industry standards for dry matter and brix for key varieties are in the table below.
 
Variety Dry Matter Brix
KP 15% 14°
Calypso 15% 14°
Honey Gold 15% 14°
R2E2 13% 12°

Weekly Wholesale Prices


The following prices offer a snapshot of the main varieties of mangoes being sold in Brisbane, Sydney, Melbourne and Adelaide markets over the past week. The prices below are based on a standard tray* unless otherwise indicated. To view the complete price data for last week, or view daily prices, please click here.

*7kg

Jessica and Felix F-750 Produce Quality Meter Visiting Mareeba / South East Queensland


Our Supply and Communications Manager Jessica will be visiting the Mareeba / Dimbulah region at the end of the week and next week and is due to visit South East Queensland the week before Christmas. If you would like Jess to visit your farm with the meter, please call 0458 803 220 or email com@mangoes.net.au.

Mango Growers on Tour!

While Australia celebrated the first weekend of summer, a diverse group of mango growers, representing Kensington Pride, Honey Gold and R2E2, left their farms and took to Sydney streets to experience the beat of mango madness. 

Read all about it in the Summer edition of Mango Matters and for more information please contact Treena Welch on: 0417 001 253 or marketing@mangoes.net.au

Marketing

 

PR

On Sunday 4 December, Sydney's mango lovers descended on Bondi for the annual Mango
Mess-tival to celebrate the beginning of summer and peak mango season! The festivities included a smoothie bike, mango flower carving, mango eating competitions, mango activities on the beach and taste-testing mango varieties donated by our generous growers! 
 
For public relations, this year was bigger and better than ever, with Channel 9's Today Show broadcasting six weather crosses throughout the morning from Mess-tival. Whilst footage of Prime Minister, Malcolm Turnbull sampling a mango, was featured in Channels 7, 9 and ABC news bulletins, and Channel 10's The Project! Online, we've seen 17 pieces of coverage in publications such as The Urban List, Destination Sydney, What's On, The Land, Good Fruit and Vegetables, and The Daily Mail!

In print, Mess-tival was included in the pages of The Daily Telegraph, The Sydney Morning Herald's Spectrum magazine, and Wentworth Courier, which are read by an audience of 825,860 people! Moreover, along with Hamish & Andy's recent Mess-tival musings, the festivities were discussed on the airwaves of 2GB, and ABC
 
Altogether, press office activity has reached a total of 11,881,333 people!

SOCIAL 

In social media, our very own Instagram ambassador, @Nourish_Naturally, posted about Mess-tival last week, whilst three of our biggest advocates attended the event on the day, including @emily_hunt, @bonnyrebecca, and @nourishingnicola, who've already shared some photos from the event and will be sharing more in the days to come! 

We also had a surprise visit from Channel 7's Sunrise co-host, Samantha Armytage, who blended up her very own fresh mango smoothie on the smoothie bicycle, whilst Today Show shared the festivities with their Facebook and Instagram communities throughout the day! 
 
Thus far, influencer activity on social media has reached an audience of 3,049,196 people! 
Mess-tival attendees were also able to share the fun with family and friends at the social media photobooth, which saw 939 mango-lovers take photos, reaching an estimated 13,000 people!

Visit Aussie Mangoes on Facebook or Instagram for more.

For more information, please contact Elisa King, Marketing Manager at Horticulture Innovation Australia on: (02) 8295 2332 or elisa.king@horticulture.com.au.

Contact AMIA

Robert Gray
Chief Executive Officer
0418 737 861
ceo@mangoes.net.au

Trevor Dunmall
Industry Development Manager
0400 808 689
idm@mangoes.net.au

Treena Welch
Marketing Manager
0417 001 253
marketing@
mangoes.net.au


Jessica Mitchell
Supply and Communications Manager
0458 803 220
com@mangoes.net.au

Office Address: 
Office 2, The Fresh Centre Ground Floor
385 Sherwood Road, Rocklea QLD

Postal Address: 
PO Box 376, Brisbane Market QLD 4106

Office Contact 
Phone: 07 3278 3755
Fax: 07 3278 4761
Click here to update your details and subscribe to other AMIA publications.

My Mango is published using mango grower levies which are matched
by the Australian Government through Horticulture Innovation Australia Limited.

Copyright © 2016 Australian Mango Industry Association, All rights reserved.


unsubscribe from this list    update subscription preferences 

Website
Website
Facebook
Facebook
Instagram
Instagram