My Mango Weekly Roundup - the latest forecasts and market news
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25 October 2016
Hi <<First Name>>,

Welcome to the latest edition of AMIA’s My Mango, your weekly roundup of the latest industry forecasts, wholesale prices and marketing activities, delivered to your inbox every Tuesday throughout the season.

From the team at AMIA.

Crop Forecast

As the season progresses in each region, the timing of harvest for each variety and weekly volume estimates will be adjusted. Please check the updated forecast and crop flow tables as they are released. 

The numbers in our forecast are provided by growers and are based on them picking their entire forecasted crop. As we move towards the end of November and the wet season in the Northern Territory, some of the volume in this region may not be picked. The forecast is updated regularly to reflect changes as they occur.

If you are a grower and have not already submitted your forecast for the season, or if your forecast has changed please provide this to us. 

Click to view crop forecast online

On Your Marks, Get Set….

 
As we finish the season ‘warm up’ and move to the starting line of the 2016 Mango Marathon the anticipation and excitement is palpable! Retailers and consumers across the country are hungry for mangoes. And never has the industry been more perfectly poised to delight their appetite.
 
Over the last two years as volumes have ramped up in November, retailers have launched extraordinary campaigns giving mangoes front and centre stage with the full support of their marketing artillery. These highly visible campaigns, coupled with our ability to provide a transparent forecast and a consistently good eating experience, has fuelled Australia’s appetite for mangoes, and kept consumers coming back again and again without devaluing price.
 
At the beginning of any great race there is always a sense of nervous anticipation and so it is with the beginning of a mango season. As you come to the starting line prepare yourself to stay the course, and go the distance, your forecast makes a difference and your Dry Matter really does matter.
 
ENJOY your race!

Regional Reports

 

Darwin and Katherine

Harvest is really ramping up this week in Darwin. Some showers over the weekend slowed harvest but these isolated showers aren’t expected to have much impact on the coming week. Generally, conditions are looking good for picking and fruit ripening over the next week.

In Katherine, small volumes have been picked and dispatched from early picking. Harvest volumes will build through November.
 

Kununurra

Harvest remains slow with volumes increasing though early to mid November.  
 

Burdekin and Bowen

Some light spot picking of R2E2 is anticipated this week, but the main harvest period is not anticipated to commence until mid-November.
 

Mareeba and Dimbulah

Some early picking is expected to start in early December with volumes not expected to commence until mid-December extending through to February / March for late season varieties.
 

South East and Central Queensland

Warm late Spring weather is assisting with fruit development. Across the region fruit volumes are mixed with some growers reporting good fruit set while others are reporting fruit set below their expectations.

The AMIA team will add to these regional descriptions as more information becomes available.
 

Crop Flow

Last week’s dispatched tray volumes from Darwin and Katherine: 129,486 trays.

Weekly Wholesale Prices


The following prices offer a snapshot of the main varieties of mangoes being sold in Brisbane, Sydney, Melbourne and Adelaide markets over the past week. The prices below are based on a standard tray*. To view the complete price data for last week, or view daily prices, please click here.

*7kg

NT Mangoes In Singapore


R2E2 mangoes from Wayne Quach (Berry Springs) on display in Singapore on the weekend.
 

Invitation - 2016 Mango Small Tree Field Walk


QDAF invite mango growers to participate in the annual field walk to view the progress of the small trees productivity trials at Walkamin Research Station. The research program aims to increase tree productivity by focussing on fundamental plant growth relationships and how orchards may be managed to give higher productivity.
 
When: Tuesday 29th November 2016 from 9.00am until 11.00am.
Where: Walkamin Research Station, Kennedy Highway Walkamin.

For more information or to RSVP, please contact Geoff Dickinson at Mareeba QDAF. Phone 07 4048 4600 or email geoff.dickinson@daf.qld.gov.au.

You’re invited to the 2016 Grower Market Tour

 
The Australian Mango Industry is hosting the 2016 Grower Market Tour in Sydney from Friday December 2nd to Monday December 5th inclusive.
 
The tour now in it’s third year is extremely popular with growers. The three day event covering all aspects of the supply chain, is full of learnings, rich with insights, and provides enormous networking opportunities. It gives growers a deeper appreciation of what it takes to successfully market mangoes and to keep the “wheel of velocity and momentum” turning to the beat of the crop.  
 
The tour provides an opportunity for you to see and hear things you wouldn’t normally be exposed to; to go behind doors you wouldn’t ordinarily walk through and to share in conversations you wouldn’t otherwise have. 
 
You’ll visit the Sydney markets, and meet with wholesalers and exporters, be guided through the distribution centres of major retailers, ‘shop’ for mangoes across the full range of retail formats including ALDI, Coles, Costco, Green Grocers, Harris Farm Markets, IGA, and Woolworths, and experience all the energy and excitement of the Mango Mess-tival.
 
Mess-tival is the industry’s signature event, held every year on the first Sunday in summer on Australia’s iconic Bondi Beach. This year we’re celebrating Mess-tival’s 5th birthday and it promises to be a great party! You’ll be amazed as thousands of Aussies flock to Bondi with togs and towels, eagerly anticipating their first ‘official’ taste of summer with deliciously, sweet and juicy Australian Mangoes.
 
REGISTER NOW FOR A SEAT ON THE BUS
Call Treena Welch, Australian Mangoes Marketing Manager on 0417 001253.

Marketing

 

Influencer

We're also excited to announce that we have partnered up with one of Australia's most popular health food digital influencers, nutritionist and dietitian, Rebecca Gawthorne, aka @nourish_naturally. Rebecca has always been a devoted mango-lover, and a very vocal supporter of Aussie Mangoes on her social channels, so it was a natural fit that she took on an ambassador role for the 2016/17 season. Keep an eye out on her blog and instagram for mango recipes, how-tos, tips and nutritional information, which will be published throughout the rest of the season.

Social Media

Last Tuesday, we sent out influencer kits to 15 of Australia's most popular health food digital influencers, containing everything one would need to enjoy a mango-filled picnic at the beach. The kits also included a campaign sign and toothpick flags promoting #mangoemojiplease. Thus far, 8 influencers have posted imagery that tags @aussiemangoes, receiving 12,234 likes, 162 comments, and reaching 647,000 people!

PR

Grower profiling activity continues to connect growers with regional media outlets, allowing the opportunity to tell their stories and give mango-lovers around Australia an update on the season ahead. 

Last week, Matt Fealy was interviewed by the Townsville Bulletin, which you can read here, whilst Peter Le Feuvre did an interview with ABC Radio that is due to be aired this week. 

Meanwhile, Australia Regional Media (ARM) published recipes for mango bellini, som tam with mango, mango lassi, mango popsicles, grilled mango with caramelised brioche, and soft fish tacos with mango salsa. The recipes were included in 61 ARM publications, reaching over 822,000 people! 

Visit Aussie Mangoes on Facebook or Instagram for more.

For more information, please contact Elisa King, Marketing Manager at Horticulture Innovation Australia on: (02) 8295 2332 or elisa.king@horticulture.com.au.

Mango Industry Standards


Our industry standards for dry matter and brix for key varieties are in the table below.
 
Variety Dry Matter Brix
KP 15% 14°
Calypso 15% 14°
Honey Gold 15% 14°
R2E2 13% 12°

Contact AMIA

Robert Gray
Chief Executive Officer
0418 737 861
ceo@mangoes.net.au

Trevor Dunmall
Industry Development Manager
0400 808 689
idm@mangoes.net.au

Treena Welch
Marketing Manager
0417 001 253
marketing@
mangoes.net.au


Jessica Harding
Supply and Communications Manager
0458 803 220
com@mangoes.net.au

Office Address: 
Office 2, The Fresh Centre Ground Floor
385 Sherwood Road, Rocklea QLD

Postal Address: 
PO Box 376, Brisbane Market QLD 4106

Office Contact 
Phone: 07 3278 3755
Fax: 07 3278 4761
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My Mango is published using mango grower levies which are matched
by the Australian Government through Horticulture Innovation Australia Limited.

Copyright © 2016 Australian Mango Industry Association, All rights reserved.


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