My Mango Weekly Roundup - the latest forecasts and market news
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11 October 2016
Hi <<First Name>>,

Welcome to the latest edition of AMIA’s My Mango, your weekly roundup of the latest industry forecasts, wholesale prices and marketing activities, delivered to your inbox every Tuesday throughout the season.

The Brisbane Mango Auction took place last week, with the first tray being auctioned for $22,000. You can read more about this below.

From the team at AMIA.

Crop Forecast

As the season progresses in each region, the timing of harvest for each variety and weekly volume estimates will be adjusted. Please check the updated forecast and crop flow tables as they are released. 

If you are a grower and have not already submitted your forecast for the season, or if your forecast has changed please provide this to us.

Click to view crop forecast online

Regional Reports

 

Darwin and Katherine

Early harvest is ramping up, with more growers starting to spot pick. Despite showers the week before causing some disruption, last week’s dry hot conditions were ideal for picking and fruit ripening.

In Katherine, most growers are still several weeks away from picking, however some early spot picking has been conducted and trays will be arriving to market this week. Harvest volumes will build in late October and throughout November.
 

Kununurra

While some growers are spot picking fruit, increased harvest volumes are not expected until late October. 
 

Burdekin and Bowen

Extended flowering and fruit set has trees with fruit at various growth stages. Principal harvest remains on track to commence in mid-November.
 

Mareeba and Dimbulah

Fruit set has been reasonably good across the region. Crop harvest of early fruit is predicted to commence in early December with large volumes from mid-December to February / March for late season varieties.
 

South East and Central Queensland

Flowering and fruit set across this diverse region has been mixed. While some growers are reporting good fruit set, others are reporting fruit set below their expectations.

The AMIA team will add to these regional descriptions as more information becomes available.
 

Crop Flow

Last week’s dispatched tray volumes from Darwin and Katherine: 32,000.

Weekly Wholesale Prices


The following prices offer a snapshot of the main varieties of mangoes being sold in Brisbane, Sydney, Melbourne and Adelaide markets over the past week. The prices below are based on a standard tray*. To view the complete price data for last week, or view daily prices, please click here.

*7kg

2017 RIRDC Rural Women’s Award


Women in primary industries are invited to apply for the 2017 RIRDC Rural Women’s Award, until
31 October 2016.

The Award is open to all women involved in primary industries and/or rural Australia who have the passion and drive to make a positive impact on their industry. 

It provides an opportunity to build a profile, further develop leadership skills and connect with
like-minded, pro-active women from across Queensland and Australia. One winner from Queensland will also receive a $10,000 bursary to implement a project to benefit her industry and rural/regional community.

A special nation-wide webinar will be held on 11 October for women who may be considering applying. For more information, please visit the RIRDC website or contact Karyn Manktelow on 07 3096 6770 or karyn.manktelow@daf.qld.gov.au.

Packing Line - Available


A Genesis Model Packing line system by CVS/MaF Roda is available for sale. It comes complete with bin tipper, drying tunnel, and a Genesis 2 lane 16 a side grader.

For details please contact:

John Leigh
Export Sales Manager
johnl@assetinvest.com
Tel/Fax (+61) (0)8 8536 3144
Cell (+61) (0)403 574 225

Marketing

 

PR

Last Thursday the 'first tray' of mangoes was auctioned off for a massive $22,000 to this year's Mango King, George Manettas, from Earth Markets.

All the action was caught on camera and broadcast around Australia to 356,000 people watching Channel 7's Sunrise, 1.5 million watching ABC's national evening news, and Channel 9's Brisbane and Gold Coast news viewers. Meanwhile, 20 online publications including The Daily Telegraph, The Herald Sun, The Courier Mail, The Advertiser, The Queensland Times and The Sunshine Coast Daily shared the news online, reaching a total audience of over 20 million people! Finally, ABC radio included the action during news broadcasts throughout the day around the country, bringing the total PR reach to over 23 million people. 

 

Social Media

The Brisbane Mango Auction was also a hit on social media, with online foodie influencers attending the event to share their experience and love for mangoes with their community as a way to get all their mango-loving followers excited for the season to come. 

Thus far, five influencers have shared this love on Instagram, including @wholesome_ines, @thebrunchplight, @bnecafes, @fitfoodandsoul, and @bnefoodie, receiving 1,509 likes, 40 comments and reaching 116,777 people! 

As the official start to the 2016/17 mango season, we are extremely excited to see that mango madness has spread fast and thick through both Australia's media and social media space, which is a strong indication of their ongoing support in the coming months.

Visit Aussie Mangoes on Facebook or Instagram for more.

For more information, please contact Elisa King, Marketing Manager at Horticulture Innovation Australia on: (02) 8295 2332 or elisa.king@horticulture.com.au.

Mango Industry Standards


Our industry standards for dry matter and brix for key varieties are in the table below.
 
Variety Dry Matter Brix
KP 15% 14°
Calypso 15% 14°
Honey Gold 15% 14°
R2E2 13% 12°
 

Contact AMIA

Robert Gray
Chief Executive Officer
0418 737 861
ceo@mangoes.net.au

Trevor Dunmall
Industry Development Manager
0400 808 689
idm@mangoes.net.au

Treena Welch
Marketing Manager
0417 001 253
marketing@
mangoes.net.au


Jessica Harding
Supply and Communications Manager
0458 803 220
com@mangoes.net.au

Office Address: 
Office 2, The Fresh Centre Ground Floor
385 Sherwood Road, Rocklea QLD

Postal Address: 
PO Box 376, Brisbane Market QLD 4106

Office Contact 
Phone: 07 3278 3755
Fax: 07 3278 4761
Click here to update your details and subscribe to other AMIA publications.

My Mango is published using mango grower levies which are matched
by the Australian Government through Horticulture Innovation Australia Limited.

Copyright © 2016 Australian Mango Industry Association, All rights reserved.


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