All the action was caught on camera and broadcast around Australia to 356,000 people watching Channel 7's Sunrise, 1.5 million watching ABC's national evening news, and Channel 9's Brisbane and Gold Coast news viewers. Meanwhile, 20 online publications including The Daily Telegraph, The Herald Sun, The Courier Mail, The Advertiser, The Queensland Times and The Sunshine Coast Daily shared the news online, reaching a total audience of over 20 million people! Finally, ABC radio included the action during news broadcasts throughout the day around the country, bringing the total PR reach to over 23 million people.
The Brisbane Mango Auction was also a hit on social media, with online foodie influencers attending the event to share their experience and love for mangoes with their community as a way to get all their mango-loving followers excited for the season to come.
Thus far, five influencers have shared this love on Instagram, including @wholesome_ines, @thebrunchplight, @bnecafes, @fitfoodandsoul, and @bnefoodie, receiving 1,509 likes, 40 comments and reaching 116,777 people!
As the official start to the 2016/17 mango season, we are extremely excited to see that mango madness has spread fast and thick through both Australia's media and social media space, which is a strong indication of their ongoing support in the coming months.
Visit Aussie Mangoes on Facebook or Instagram for more.
For more information, please contact Elisa King, Marketing Manager at Horticulture Innovation Australia on: (02) 8295 2332 or email@example.com.