My Mango Weekly Roundup - the latest forecasts and market news
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22 November 2016
Hi <<First Name>>,

Welcome to the latest edition of AMIA’s My Mango, your weekly roundup of the latest industry forecasts, wholesale prices and marketing activities, delivered to your inbox every Tuesday throughout the season.

From the team at AMIA.

South East Queensland pre-season grower meeting


Our pre-season grower meeting for South East Queensland will be held next Tuesday (29th November) at the South Kolan Hotel, 2368 Gin Gin Road, Kolan, via Bundaberg. The meeting will commence at 11.00am followed by lunch.
Please join us to discuss:
  • 2016-2017 season plans and activities
  • Maintaining momentum – wheel of velocity
  • Forecasting
  • Quality
  • Marketing and promotions
  • Mango export program
Please RSVP to AMIA on 0400 808 689 or IDM@mangoes.net.au by Friday 25th November.

Crop Forecast

As the season progresses in each region, the timing of harvest for each variety and weekly volume estimates will be adjusted. Please check the updated forecast and crop flow tables as they are released. 

If you are a grower and have not already submitted your forecast for the season, or if your forecast has changed please provide this to us.

Click to view crop forecast online

Regional Reports

 

Darwin and Katherine

In Darwin, good volumes are still being dispatched but the end of the season is in sight for most growers, with a number of growers finished harvest for the season.
 
In Katherine, growers are well into harvest with significant volumes being dispatched to market.
 

Kununurra

Light volumes are being dispatched from Kununurra.  
 

Burdekin and Bowen

Growers in the Bowen region have commenced picking and most growers in the Burdekin have commenced early harvest with volumes being dispatched from the region building.   
 

Mareeba and Dimbulah

Growers are monitoring fruit with some growers looking to start early spot picking within the next 2 weeks. Volumes are expected to increase around mid- December extending through to February / March for late season varieties. 


South East and Central Queensland

Growers in this region have mixed reports on crop yield. For Kensington Pride and R2E2, yields are well down on previous seasons, where as other varieties have yields similar to previous seasons.  
 
The AMIA team will add to these regional descriptions as more information becomes available.
 

Crop Flow

Last week’s dispatched tray volumes from Darwin, Katherine and Bowen: 525,265 trays.

Mango Industry Standards


Our industry standards for dry matter and brix for key varieties are in the table below.
 
Variety Dry Matter Brix
KP 15% 14°
Calypso 15% 14°
Honey Gold 15% 14°
R2E2 13% 12°

Weekly Wholesale Prices


The following prices offer a snapshot of the main varieties of mangoes being sold in Brisbane, Sydney, Melbourne and Adelaide markets over the past week. The prices below are based on a standard tray*. To view the complete price data for last week, or view daily prices, please click here.

*7kg

Happy Hungry Customers Are LOVING our Mango Season!


Juicy, sweet and the best fruit to eat, mangoes are now in plentiful supply. Retailers across Australia & New Zealand have officially launched the season with stunning displays, and amazing marketing support.  Mangoes are being featured on television and radio, in magazines and newspapers, on facebook and Instagram and hungry consumers are happily eating them up!
Export markets are joining in on the promotion of Australian mangoes too. In New Zealand vibrant R2E2 displays have been spotted in both major retailers.
More in-store promotions and advertisements are expected to roll out over the next four weeks in the lead up to Christmas.

Marketing

 

PR

Last week, a host of Australia's most popular food and lifestyle magazines published recipes in their Christmas editions, with Taste magazine sharing a recipe for mango and coconut trifle, Better Homes & Gardens with a flourless mojito cake, summer fruit cheesecake, coconut and white chocolate panna cotta with mango, and tropical coconut tapioca puddings with mango. The Australian Women's Weekly published a mango and almond smoothie, New Idea shared a mango and raspberry trifle with coconut along with a mango and macadamia vanilla ice cream, Delicious published a mango and black lentil salad, and Woman's Day shared a recipe for summer mini-pavs. 
 
Meanwhile, Coles have dedicated an entire issue of Coles Magazine to mangoes, publishing a massive 10 mango recipes and a grower profile of Marie Piccone of Manbulloo Mangoes. 
 
Moreover, an interview with Peter LeFeuvre regarding the current season and crop forecasts was broadcast on WIN News in six regions around Queensland throughout the week. 

SOCIAL 

The Instagram page has a new front-runner for the most-liked post of the season, with our post from 10th November clocking up a huge 238 likes! It's clear the Instagram community loves seeing mangoes in abundance in their news feeds, aligning with the increase in mangoes in stores! 
 
On Facebook, engagement results show that our video recipe for grilled mango cheeks has appealed to the community's excitement for summer and festive BBQs, having reached 170,000 people and received 193 likes and reactions, 110 comments and 41 shares! 

Visit Aussie Mangoes on Facebook or Instagram for more.

For more information, please contact Elisa King, Marketing Manager at Horticulture Innovation Australia on: (02) 8295 2332 or elisa.king@horticulture.com.au.

Correct Mango Ripening


Correct ripening of mangoes is critical to maintain fruit quality. All growers need to ensure the people handling their mangoes are using the best facilities available and managing their fruit accordingly. Most good wholesalers and ripeners have access to good facilities. If you need information on best practice ripening of mangoes, check out the link to industry’s ripening manual: http://www.industry.mangoes.net.au/resource-collection/mango-ripening-manual

For a hard copy or if you would like training in best practice ripening, please contact AMIA. AMIA will arrange facilitation of this training.

Contact AMIA

Robert Gray
Chief Executive Officer
0418 737 861
ceo@mangoes.net.au

Trevor Dunmall
Industry Development Manager
0400 808 689
idm@mangoes.net.au

Treena Welch
Marketing Manager
0417 001 253
marketing@
mangoes.net.au


Jessica Mitchell
Supply and Communications Manager
0458 803 220
com@mangoes.net.au

Office Address: 
Office 2, The Fresh Centre Ground Floor
385 Sherwood Road, Rocklea QLD

Postal Address: 
PO Box 376, Brisbane Market QLD 4106

Office Contact 
Phone: 07 3278 3755
Fax: 07 3278 4761
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My Mango is published using mango grower levies which are matched
by the Australian Government through Horticulture Innovation Australia Limited.

Copyright © 2016 Australian Mango Industry Association, All rights reserved.


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