My Mango Weekly Roundup - the latest forecasts and market news
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30 August 2016
Hi <<First Name>>,

Welcome to the latest edition of AMIA’s My Mango, your weekly roundup of the latest industry forecasts, wholesale prices and marketing activities, delivered to your inbox every Tuesday throughout the season.

In this week’s edition we give you a wrap up of last week’s pre-season workshops in Katherine and Darwin, discuss the power of bloggers and also provide the latest crop forecast and objective reports.

From the team at AMIA.

Crop Forecast

With our initial crop forecast for the Northern Territory (NT) released last week we are working on completing the forecast for other production regions over the next few weeks.

As the season progresses in each region, the timing of harvest for each variety and weekly volume estimates will be adjusted. Please check the updated forecast and crop flow tables as they are released. 

Click to view crop forecast online

Regional Reports

 

Darwin and Katherine

Flowering has finished and small volumes from Darwin are being dispatched to market. Our forecast remains for small volumes to be dispatched through September, with volumes increasing from mid to late October.

While there may be small volumes of fruit out of Katherine during late September and early October, the principal harvest will get underway in late October for Kensington Pride (KP), with other varieties such as Calypso, Honey Gold and R2E2 commencing harvest in mid-November.
 

Kununurra

Flowering and fruit set has been variable. Small volumes of early fruit may be available during late September. 
 

Mareeba and Dimbulah

Flowering and fruit set has been uniform across many orchards, but there has been some variability across the region. Harvest of early fruit is predicted to commence in early December with large volumes from mid-December to February / March for late season varieties.
 

Burdekin and Bowen

Flowering across the regions has been reasonably good, with some exceptions. In most areas flowering is later than usual. Harvest is anticipated to occur through November and early December.
 

South East and Central Queensland

Mixed early flowering through the region at this stage. 

The AMIA team will add to these regional descriptions as more information becomes available.

Mango Grower Regional Workshops

Last week’s pre-season grower workshops held in Katherine and Darwin were a great success, thanks to the lead up work by the team at NT Farmers and NT Mango Industry Association (NTMIA). Growers that attended represented over 90% of NT production, with close to 50 people at the Katherine workshop and 100 people at the Darwin workshop, which was great to see.

Presentations were provided by AMIA, NTMIA, retailers including Woolworths (both workshops) and Aldi (Darwin workshop) and others from industry and government organisations. Key outtakes from the workshops included focusing on quality, and the importance to all in the industry of providing accurate and timely information.

Please note the dates for forthcoming meetings below. We will confirm times and venues shortly. 
 
Region Day / Date / Time Venue
Bowen Friday 16 September – time TBC TBC
Ayr Friday 16 September – time TBC TBC
Mareeba Wednesday 28 September – time TBC TBC

Marketing

 

The Power of Bloggers

You may have watched a story on Landline last weekend that spoke about the power of bloggers, if not you can access the link here. 
 
A great example of how we utilised bloggers last season was through our ‘grower famils’­­—each year we invite select media (including bloggers) to take a behind-the-scenes look at the mango production process so they can share their insight, knowledge and experience with their community.
 
In 2015/16 Australia’s number one food blog, Recipe Tin Eats, a.k.a Nagi Maehashi visited the Groves Grown Farm at Yeppoon, where she was treated to a tour of the farm, learnt about the science behind growing the perfect mango, taste-tested different varieties, and experimented with some recipes in the kitchen.
 
She shared her story, images, and recipe for spicy Thai mango dipping sauce across her blog and social media platforms, stating that, “this trip is possibly the one that has affected me most profoundly as an avid foodie, a cook, and a writer.” This is a testament to the passion of our mango growers around Australia, and the potential that these visits have for forging lasting connections between the mango industry and media, and for shaping friendships among those who share a passion for the delicious and versatile fruit.
 
You can view Nagi’s blog here.

Social Media – Facebook and Instagram

 
Social media is a key part of the Aussie Mangoes marketing campaign, driving high reach and frequency with consumers throughout the mango season. 
 
This year, our content pillars will focus on key areas of interest that drive engagement within the Facebook and Instagram communities; how-to videos, mango trivia, mango harvest by region and competitions.
 
Join the conversation from this Thursday 1 September at Facebook.com/aussiemangoes and @aussiemangoes.
 
For more information, please contact Elisa King, Marketing Manager at Horticulture Innovation Australia on: (02) 8295 2332 or elisa.king@horticulture.com.au

Follow us on Instagram (AussieMangoes)
Like us on Facebook (Aussie Mangoes)

Contact AMIA

Robert Gray
Chief Executive Officer
0418 737 861
ceo@mangoes.net.au

Trevor Dunmall
Industry Development Manager
0400 808 689
idm@mangoes.net.au

Treena Welch
Marketing Manager
0417 001 253
marketing@
mangoes.net.au


Jessica Harding
Supply and Communications Manager
0458 803 220
com@mangoes.net.au

Office Address: 
Office 2, The Fresh Centre Ground Floor
385 Sherwood Road, Rocklea QLD

Postal Address: 
PO Box 376, Brisbane Market QLD 4106

Office Contact 
Phone: 07 3278 3755
Fax: 07 3278 4761
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My Mango is published using mango grower levies which are matched
by the Australian Government through Horticulture Innovation Australia Limited.

Copyright © 2016 Australian Mango Industry Association, All rights reserved.


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