My Mango Weekly Roundup - the latest forecasts and market news
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27 September 2016
Hi <<First Name>>,

Welcome to the latest edition of AMIA’s My Mango, your weekly roundup of the latest industry forecasts, wholesale prices and marketing activities, delivered to your inbox every Tuesday throughout the season.

We look forward to seeing our growers in Mareeba at the pre-season workshop this Wednesday.  

From the team at AMIA.

Crop Forecast

As the season progresses in each region, the timing of harvest for each variety and weekly volume estimates will be adjusted. Please check the updated forecast and crop flow tables as they are released. 

Click to view crop forecast online

Regional Reports

 

Darwin and Katherine

As volumes start to increase, it is expected that more crop will be dispatched to market over coming weeks, however we do not anticipate volume to increase significantly until mid-October.

Harvest in Katherine is anticipated to get underway in late October for Kensington Pride (KP), with other varieties such as Calypso, Honey Gold and R2E2 to commence harvest in mid-November. Spot picking of KP and R2E2 may see a small volume of fruit in the last week of September and early October.
 

Kununurra

Flowering and fruit set has been variable. Small volumes of early fruit may be available during late September.
 

Mareeba and Dimbulah

Flowering across the region has been reasonably uniform with some exceptions. Fruit set has been good at this stage. Crop harvest of early fruit is predicted to commence in early December with large volumes from mid-December to February / March for late season varieties.
 

Burdekin and Bowen

With an extended flowering period, harvest will also go longer than normal, with some anticipating picking through to early New Year.
 

South East and Central Queensland

Flowering across the region has been reasonable but some growers are reporting less than ideal flowering and early fruit set. 

The AMIA team will add to these regional descriptions as more information becomes available.
 

Crop Flow

Last week’s dispatched tray volumes from Darwin:
11,552 (7kg equivalent trays).

Mango Grower Regional Workshops


We look forward to seeing Mareeba/Dimbulah growers this Wednesday 28 September.   
 
The pre-season workshop will be held at the Mutchilba Hall (Mutchilba) commencing at 3.00pm.
 
There will be presentations from Woolworths and Aldi, as well as information about fruit spotting bug research outcomes and magpie geese research.

Wholesale Prices


Reporting on daily wholesale prices has commenced. To view the daily and weekly prices, go to http://www.ausmarket.net.au/mango.htm. Please make sure you refresh your browser to bring up the most recent reports.

Mango exporters and growers interested in export – we need your contact details


Each season we receive many enquiries from importers seeking Australian mangoes. To better address these requests we are currently compiling a list of growers and exporters who are happy to respond to enquiries from importers and others. This list will then be included in an export brochure which will outline Australian production windows and key varieties by region.

If you would like you businesses name and contact details to appear on this exporter list, please send your details to us by return email.

What we will require:
  1. Business name and contact details (email, phone, including name of person to be contacted).
  2. A brief description of your business/capability (e.g. ability to supply which varieties, capacity to supply specific markets to a maximum of 80 words).

Marketing

 

PR

Things are ramping up for our PR activity, as Robert Gray's interview with The Cairns Post regarding the upcoming season in Far North Queensland was published on Wednesday. 
 
The Katherine Times published an interview with Katherine grower, Mitchell Curtis, regarding the record rain in the region last weekend, whilst they also jumped aboard our push for a mango emoji by publishing an online story discussing the campaign on Thursday, which you can read here
 
As magazines look ahead to their Summer issues, we've locked in mango recipes and tips with publications such as Marie Claire, Home Beautiful, Recipes+, Women's Fitness, Australian Gourmet Traveller, Better Homes & Gardens, and Good Health, so keep an eye out for some delicious serving suggestions throughout the season!
 

Social Media

The campaign for the mango emoji is also turning heads in the social media space with frozen food company, Weis, sharing our launch post to their Facebook community of 42,000 people!

With only three posts published since the beginning of September, the Aussie Mangoes Facebook page has hit the ground running, as the posts have already reached 302,900 people, received 12,000 likes and reactions, 1,108 comments, and have been shared 1,700 times - some great results as we pick up the pace heading towards peak season! 

Visit Aussie Mangoes on Facebook or Instagram for more.
 
For more information, please contact Elisa King, Marketing Manager at Horticulture Innovation Australia on: (02) 8295 2332 or elisa.king@horticulture.com.au.

Mango Industry Standards


Our industry standards for dry matter and brix for key varieties are in the table below.
 
Variety Dry Matter Brix
KP 15% 14°
Calypso 15% 14°
Honey Gold 15% 14°
R2E2 13% 12°
 

Contact AMIA

Robert Gray
Chief Executive Officer
0418 737 861
ceo@mangoes.net.au

Trevor Dunmall
Industry Development Manager
0400 808 689
idm@mangoes.net.au

Treena Welch
Marketing Manager
0417 001 253
marketing@
mangoes.net.au


Jessica Harding
Supply and Communications Manager
0458 803 220
com@mangoes.net.au

Office Address: 
Office 2, The Fresh Centre Ground Floor
385 Sherwood Road, Rocklea QLD

Postal Address: 
PO Box 376, Brisbane Market QLD 4106

Office Contact 
Phone: 07 3278 3755
Fax: 07 3278 4761
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My Mango is published using mango grower levies which are matched
by the Australian Government through Horticulture Innovation Australia Limited.

Copyright © 2016 Australian Mango Industry Association, All rights reserved.


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