My Mango Weekly Roundup - the latest forecasts and market news
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16 August 2016
Hi <<First Name>>

WELCOME to the first edition of AMIA's My Mango for 2016-2017. This is your weekly roundup of industry information and over the coming weeks we will include the latest crop forecast, objective reporting, market prices, marketing updates and other information relevant to your mango business.


In this edition, we highlight some changes to both our team and our processes, in particular when My Mango will be distributed, the crop forecasting process and objective reporting.  

My Mango will now be published on Tuesday morning instead of Monday afternoon. The change allows growers to provide more accurate data for the crop forecast and allows more time for objective reporting from the previous week to be completed.
We welcome Jessica Harding to our team. Jess has replaced Boyd Arthur as our ’person on the ground’ during the season specifically around the forecasting process and the decision
to pick. 

With a passion for cooking, eating and fresh produce, Jess has a professional background in communication and has previously worked in the seafood industry for Sydney Fish Market (SFM).
During her time at SFM she worked with retailers and fishers to promote the market as well as Australia’s seafood industry. Notably, she drove a major public affairs campaign to educate seafood consumers about Australia’s seafood sustainability.

She has also managed communication activities for a diverse range of businesses and has organised everything from a franchise conference and a live multi-city broadcast event, to cooking demonstrations and media events—such as SFM’s famous 36-Hour Seafood Marathon.   

Jess will be at the pre-season meetings in each region and will be visiting growers throughout the season and can be contacted on 0458 803 220 or via email at  com@mangoes.net.au.

From the team at AMIA.

Crop Forecasting / Crop Flow For This Season

This season we will once again rely on growers to provide crop forecast estimates by week and then report on actual dispatch. We will be contacting you shortly with the process and how we would like to work with you to collect and collate this information. For those of you already contributing, there are some small changes designed to assist you in the process. 

Regional Reports

 

Darwin and Katherine

While it’s already mid-August, the unusually late flowering across much of northern Australia means our forecast will gain accuracy over the next few weeks as some regions finalise flowering and fruit set.

In Darwin flowering on the majority of trees has finished and they are setting fruit. Picking of some early fruit has commenced, but only in small volumes, with an expected 20% of the Darwin crop to be harvested by the end of September. The main harvest is expected to occur throughout October and November.

Volumes across the region look to be well up from last season, but final volumes will depend on fruit set and management of the crop to harvest.

Flowering in Katherine has been uniform overall with some blocks showing lighter flowering than normal. There is an expectation that apart from some early spot picking, the principle harvest will get underway in late October for early KP, with other varieties such as Calypso, Honey Gold and R2E2 commencing harvest in mid-November.
 

Kununurra

In Kununurra some sporadic flowering occurred early but the majority of the crop has only recently flowered.
 

Mareeba and Dimbulah

Late flowering is still occurring in this region with some early fruit set. Reports on flowering are that some blocks have uniform flowering while others are patchy. Flowering has also been spread which may lead to longer harvest periods. Harvest of early fruit to commence in early December with large volumes from mid-December to February / March for late season varieties.
 

Burdekin and Bowen

Flowering across the regions has been reasonably good, with some exceptions. In most areas flowering is later than usual. Harvest is anticipated to occur through November and early December.
 

South East and Central Queensland

Mixed early flowering through this region at this stage. 

The AMIA team will add to these regional descriptions as more information becomes available each week.

Mango Quality – Objective Reporting

This year we will continue with the objective reporting system that has been underway for the past two seasons. We will continue to randomly sample consignments in the market place and publish the results of the testing.

With the introduction of Felix Produce Quality meters, the testing procedure will change this season; instead of measuring brix we will now measure dry matter. Our independent assessors will have the meters in each market place to assess dry matter of sampled fruit from randomly selected consignments. The full process will be outlined in the Spring edition of Mango Matters and information will be presented at our pre-season meetings.

Northern Territory Mango Industry Association (NTMIA)

Congratulations to Leo Skliros for being recently elected as the President of NTMIA. Leo brings a wealth of experience to the role as well as fresh and exciting ideas. We look forward to working with him and his fellow executive members. 

Mango Grower Regional Workshops


AMIA will be hosting Mango Grower Regional Workshops across northern Australia in the coming months.

In the Northern Territory we are working closely with the NTMIA and NT Farmers to host pre-season meetings in Katherine and Darwin.

In the spirit of supply chain engagement, all mango wholesalers, exporters and retailers are encouraged to attend the Mango Grower Regional Workshops. Key retailers have already confirmed attendance at the Darwin and Katherine workshops. This forum provides a great opportunity for all industry players to align their plans for the 2016-2017 season ensuring we make this the best season ever.

Dates and venues for the pre-season workshops are outlined below. 
 
Region Day / Date / Time Venue
Katherine Wednesday 24 August at 4.00pm Seven Fields Packing Shed, Katherine
Darwin Thursday 25 August at 5.00pm Taminmin High School (College), Humpty Doo
Bowen Friday 16 September – time TBC TBC
Ayr Friday 16 September – time TBC TBC
Mareeba Wednesday 28 September – time TBC TBC

In Katherine and Darwin, join us to discuss:
  • 2016-2017 season plans and activities
  • Maintaining momentum – wheel of velocity
  • Forecasting
  • Quality
  • Marketing and promotions
  • Mango export program
  • Immigration
  • NT Farmers workforce planning coordinator project
  • Rural business support presentation.

Marketing

Aussie Mangoes Set For Another Successful PR And Social Season


This year is set to be Aussie Mangoes’ biggest season yet, the PR and Social Media campaign will kick off w/c 5 September and more details will be provided in the coming weeks.

For more information please contact Elisa King, Marketing Manager at Horticulture Innovation Australia on: (02) 8295 2332 or elisa.king@horticulture.com.au

Follow us on Instagram (AussieMangoes)
Like us on Facebook (Aussie Mangoes)
 

Contact AMIA

Robert Gray
Chief Executive Officer
0418 737 861
ceo@mangoes.net.au

Trevor Dunmall
Industry Development Manager
0400 808 689
idm@mangoes.net.au

Treena Welch
Marketing Manager
0417 001 253
marketing@
mangoes.net.au


Jessica Harding
Supply & Communications Manager
0458 803 220
com@mangoes.net.au

Office Address:
Office 2, The Fresh Centre Ground Floor
385 Sherwood Road, Rocklea QLD

Postal Address:
PO Box 376, Brisbane Market QLD 4106

Office Contact
Phone: 07 3278 3755
Fax: 07 3278 4761
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My Mango is published using mango grower levies which are matched
by the Australian Government through Horticulture Innovation Australia Limited.

Copyright © 2016 Australian Mango Industry Association, All rights reserved.


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