The Snapchat Spectacles...

With now over 150 Million daily active users, Snapchat, or should we say “Snap Inc” has been in the news a lot lately. Recently they confidentially, but not so confidentially, filed for a $25 Billion IPO. Even more recently, they made the announcement that they are now a “camera company” and not a social network. The biggest news of all, however, is their bold new product Spectacles.

People have been waiting in line for these like a new pair of Kanye West’s Yeezys and the FOMO is real. To distribute, Snapchat created another new product called a “Snapbot”. Snapbots are interactive vending machines that sell Spectacles in 3 colors, appear at random across the US and are only available for 24 hours. Spectacles are $130, but demand is so high they are selling out and being resold on Ebay for over 10X the price!

For years, there has been an epic intergalactic battle between Mark Zuckerberg & Evan Spiegel and this was a bold move by Spiegel in the wake of Instagram Stories, Facebook, Twitter and other products and companies copying their user experience. Snapchat releasing Spectacles so far has silenced the pack, why? Because they can’t easily copy it. No matter how hard these companies try to replicate their product, they can’t natively create a hands free content creation experience...for now.

Spiegel has demonstrated a knack for creating profound products people didn’t even know they wanted. Where will they go? We’re not sure, but it’s moves like this that continue to put confidence in the company especially as they race towards the public market and pioneer new products and technologies from hardware to augmented reality.

We could go on about our love for this product, but then we couldn’t tell you what we did that’s absolutely awesome. Turns, out we got our hands on a bunch of Snapchat Spectacles and they are fantabulous. We want to take them everywhere. We got together with Los Angeles director Nem Perez to work on something special. Let’s just say we took them racing and now we’re creating the first ever interactive, real time, gamified Snapchat experience.

Everyone tune in, over the holiday season we’ll be launching a unique activation called Spec Racers. We’ll update you on the story as it unravels and you can sign up for it here to stay up to date on when it launches. In the meantime, look out for more Spectacles as they drop on their website. We’re getting closer to The Jetsons future. Get excited.

Some more news...
Adidas Shoes Made From Ocean Plastic Are Finally Here - Global Citizen
Adidas’ latest running shoe is subtle and soft-looking, with stitching that evokes the sea. It’s also made almost entirely from plastic recovered from the ocean.  

Voltage Pictures Acquired By China’s Anhui Xinke For $350M - Deadline
Anhui Xinke New Materials, a company primarily involved in copper processing and manufacturing wires and cables, has acquired an 80% stake in Midnight Investments, the owner of finance, production and sales outfit Voltage.

Airbnb is turning itself into an ‘experience’ machine - TechCrunch
In addition to booking places to stay, hosts and locals can offer different tours, events and other things along those lines.

Tesla Seals $2 Billion SolarCity Deal - Bloomberg
The deal, which sparked controversy over debt and corporate-governance concerns, is a win for Musk’s vision of Tesla as one-stop shopping for consumers eager to become independent of fossil fuels. 

Stop arguing with Comcast and let this bot negotiate for you - The Verge
San Francisco start up Trim's new bot works as a Chrome extension. It uses natural language processing to chat with customer service reps on your behalf.

Here’s How Facebook Actually Won Trump the Presidency - Wired
Mark Zuckerberg is trying hard to convince voters that Facebook had no nefarious role in this election. But according to President-elect Donald Trump’s digital director Brad Parscale, the social media giant was massively influential.

10 Things I Learned From My Billionaire Boss - Medium
Lian Kimia of The Pritzger Group shares words of inspirational wisdom from her billionaire boss Tony Pritzger. 

Snap’s Spectacles Are the First Camera We Actually Want to Wear - Wired
Snap, the company formerly known as Snapchat, just released its sunglasses with built-in cameras. They’re tough to get, but fun to use and they just might be the first face computer you’ll actually want to wear.

Instagram's take on live video arrives with an ephemeral twist - The Verge
Instagram is rolling out its version of live video today, allowing users to begin a broadcast from the stories camera and interact with their followers on the service.

Kanye West Rants, Brings Out Kid Cudi Ends Show Early - Complex
Following the controversy surrounding his Sacramento show, it appears that Kanye canceled his show at The Forum in Inglewood, California Sunday this past Sunday night. 
Events happening...

Red Bull Sound Select
30 Days in LA

November 2016
Various Locations, Los Angeles

GQ Men Of The Year Party

Thursday December 8th
Chateau Marmont, Los Angeles

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