When I was at RWA, I attended a social media workshop presented by Rachel Hollis. I have several takeaways from that class, but the one I want to share with you today is this...
The 3 to 1 Rule
Rachel recommended that for every “ask,” you have three bits of content.
What’s an “ask?”
That would be anything that you post with the hope that it causes your readers to take action.
- Book sales
- Tour dates
- New releases
- Vote for my book in X,Y,Z contest
What counts as “content?”
All the other stuff.
- Pets & Kids
- Cooking & food
- Questions (Everyone loves to share their opinion!)
- Online quizzes
Establishing a Connection
Social media is supposed to be used for creating an emotional connection with other people. So, let me ask you this, in real life, do you walk around constantly asking people to do favors for you? Do you start every conversation with “will you buy my book?” No. So, don’t do it on social media.
On the flip side...
It’s my opinion that readers follow authors because they do want to stay up to date on their careers. So, they DO want to know when your next book is out! They just also want to know what’s going on with your dog.
Don’t feel guilty about posting about your book, just remember the 3-to-1 recommendation.
Content 1. Dog picture
Content 2. Quiz
Content 3. meme
ASK! “Look! I have a new book out.”
Rachel also recommended Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vanerchuk. I haven’t read it yet, but I plan to.
That's it for this week! Don't forget, you can email me (firstname.lastname@example.org) or find me on Facebook or Twitter if you have questions!
Happy social media-ing!