Hi <<First Name>>,

July was a strong month of growth as we launched our referral code strategy at the college campuses we've activated. 71% of users onboarded used a referral code. We are going to double down on this strategy by expanding to more college campuses and improving the Campus Ambassador/Rep program. Check out our campus program here and here.

We also delivered our first "Hashtag Review Report" to a brand who used WonUpIt at their event. Link to report. The WonUpIt platform was used to engage with users at the event via custom Hashtags over two days. We were able to provide the brand with offline engagement, licensed user-generated content and an actionable analytics report. We'd love to know your thoughts about this report.
1. Key metrics:
  • College campuses activated = 7 (no change vs. last month)
  • Campus Ambassadors & Reps = 40 (+6 vs. last month)
  • Weekly growth averaged +7.92% through July
  • Increase vs. June '19:
    • Registered users: +38.41%
    • Daily Active Users: +271%
    • Weekly AU: +142%
    • Monthly AU: +143%
  • Charts & graphs to be provided once we have more data and are live on the production servers for iOS + Android
2. Product Updates:
  • With the increased usage on the app, the number of responses per Hashtag has increased on avg. +60% (vs. last month). In some cases, over 8x vs. our previous month! #TooCute received 91 responses and 219 Medals!
  • This has shown some flaws in the design of the platform. Users will not scroll through 10's of images to give a Medal to their favorite post. Even if they do, they might not come back to switch that Medal to a better post
  • We're re-designing the Hashtag screen to bring a lot more gamification to the app that will serve as a point of deep engagement with users 
Last month's update forgot to mention that WonUpIt pitched in Atlanta (The Consumer Show and Startup Village at ATV) and in NYC (Startupalooza). You can watch a video of the pitch here!

We require funds to continue growing, and to fill in the gaps in our engineering team. We're also interested in launching a Merch store since people are loving our caps and t-shirts with "WonUp The World"!

Please reach out to me if you think you can write us a check or introduce us to someone who could. 
Thanks for your continued support!

Upwards and Onwards,
Tanveer Chandok
Co-Founder, Lead Designer & CxO
Social Media, Gamified.

WonUpIt, Inc.

WonUp Your Friends. WonUp The World.
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