LPRC is continually finding ways to fortify LPRC Member Stations with opportunities that help to increase Latino stations’ value within the local communities served. As we continue to work on paid national underwriting opportunities we are extending to you, our station member, other viable in-kind PSA opportunities.
Taking into consideration your station’s diverse priorities, LPRC is selecting national PSA campaigns that provide important information and are culturally relevant. These campaigns are available now, via our website for your station to consider around topics that are specific to Latino communities. Your station can utilize these PSAs as opportunities to develop tailored content, increase social media or simply service your local community.
At this time, you can find PSAs in both English and Spanish with:
- Back-to-School outreach materials that include scripts, templates, social media guides;
- Solutions on dealing with climate change consequences, such as extreme heat, while improving energy efficiency.
LPRC will continually update the Member Resources section with new Latino-focused public service campaigns. Visit LPRC’s website often and keep connected!
Please know we will be reaching out to stations on the paid campaign as the agency makes a final decision on a buy within the next two weeks. We are excited on the emerging possibilities in bringing national underwriting to you.
— LPRC Station Services