Grow Your Good: The source for nonprofit leaders looking to go from good to great.
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Daily Do Good
Grow Your Good
Feb. 25, 2016
Let's Get Social
This month our Grow Your Good topic is Social Media.  Whether you're like me and have a mediocre grasp of all things Facebook, Instagram and Twitter, or you are super savvy and screaming "Hey, you forgot Periscope, Snapchat and YouTube!" you can't ignore the fact that social media is an incredibly powerful tool for raising money, promoting your cause, rallying support, and keeping your donors abreast of your accomplishments. And the platforms are FREE to use! Last year, Facebook launched a site to help NPO's raise funds. The impact of social media on nonprofit work is growing every day.  So this month we have culled some of the best tips and practices for using social media to Grow Your Good!  
Saranah Holmes, Founder and President, Do Good LLC
How Not to Social Media
Grow Your Good Talk - How Nonprofits Can Use Social Media
At our inaugural Grow Your Good conference in October, 2015, we were fortunate to have social media expert Danielle Ricks  as one of our speakers. In the video above, Danielle shares some social media best practices for nonprofits and gave the audience insights on what NOT to do when you're InstaTwitFaceScoping. 
Word Power! 
Bonus. Imagine. Exclusive. Hurry. What do all these words have in common? They've all been flagged as social media power words for nonprofits. These four words are among 30 that will make your followers take notice. Especially when you've only got 140 characters, every word, nay, every letter, counts! 
Helloooo, Impact!
The thing about social media is that there are so many tools and platforms out there. We know it can be overwhelming trying to keep everything straight. This piece from Buffer is chock full of great tips and infographics, like the one here from Case Foundation on some easy-to-follow social media practices and information. Kevan Lee, the writer, has practically given us a college course on how to social media for nonprofits. Thank you, sir! 
20 Must Know Social Media Facts
What are the fastest growing social media networks? Do you know about the impact of peer-to-peer fundraising on donations? Or what group is twice as likely to give? How about the the three days of the year that merit more than 10 percent of online donations (i.e. don't abandon your Facebook feed!)? Learn the answers to these questions and find out more powerful stats that can help you grow your good.
Post for Cash
Okay, so not literally. Well... actually... kind of literally. According to this article, donations to nonprofits through social media have increased every year. But it's not enough to just ask for money. People want to feel a personal connection to an organization -- that's what makes them donate. Check out some of the clever ideas on how to use your social media strategy to establish those relationships, and turn a connection into a donation. 
A Good Word About Getting Visual
Admit it: You're a lot likelier to remember these stats now than you would be if they were just typed in black and white.
Image source: nptechforgood... This is just the tip of the iceberg. Click the link. You'll thank us, seriously.
You know that saying that a picture is worth a thousand words? Well, let's just say that an infographic is worth a thousand facts. Infographics are a great way to convey information (that "info" prefix in both words is no coincidence) to your followers and supporters. If you don't know how to design an infographic on your own, there are free tools, or you can call on professionals like the ones at Wexler Consulting Group.

Want to get in a good word about your business with the readers of Grow Your Good and the Daily Do Good? Contact Saranah Holmes for more information.
         Teal Deer
Here's the TL;DR key to all the articles we've read this month: Focus on the "social" in social media. Relationships are key. Converse. Appreciate what others are doing, both for you and on their own. Don't just use social media to ask for favors and money. Visuals are great for conveying information. Use your power words. 
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