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Major Perimeter Projects Update

First tower for the State Farm Insurance Regional Headquarters and Operations Center campus, along Hammond Drive and adjacent to the Dunwoody MARTA station nearing completion.

State Farm Insurance: State Farm Insurance is nearing completion of exterior construction of the first Atlanta Hub tower.  The Dunwoody Development Authority recently approved $34-million in tax incentives to expedite the development of two additional office towers already zoned and entitled for the site, adjoining the Dunwoody MARTA station.  
Once completed, the State Farm campus will have three towers and potentially as many as 8,000 employees, in addition to lease tenants within the Class-A space, developed by KDC.

As part of its development agreement with the City of Dunwoody and MARTA, State Farm will fund and construct a pedestrian bridge to the MARTA station, as well as fund the construction of the Dunwoody portion of an east-west connector road to help ease congestion in the Perimeter Center by funneling motorists off 285 and under Ashford-Dunwoody Road and directly to the State Farm campus, as well as through to Peachtree-Dunwoody Road, paralleling Hammond Drive.

High Street: GID Investments is expected to break ground during the first quarter on its massive mixed-use project, which will include high-rise residential, retail and office developments.  The project was zoned and entitled by DeKalb County prior to the creation of the City of Dunwoody.  You can read more about what is planned for High Street from this prior edition of Perimeter Pathways.
Mercedes Benz, USA: Mercedes Benz USA broke ground on their $93 million corporate campus adjacent to Georgia 400 at Abernathy Road during fall of 2016.  The star studded ceremony included Governor Nathan Deal, Atlanta Mayor Kasim Reed and Sandy Springs Mayor Rusty Paul. The campus is expected to be completed during 2017, and employ 800-1000 Mercedes marketing team members. 
At present, Mercedes Benz, USA has already hired or relocated nearly 750 employees, housed in temporary space across the Perimeter Center.

In a related development, residential builder Ashton Atlanta Residential is developing Ashton Woods on an adjoining parcel, which will include 355 luxury residential units and 36,000 square feet of retail, with the former expected to house a significant number of Mercedes employees.
Nexus: Transwestern Development Company's planned Nexus office building, on 4-acres behind Perimeter Mall and on the other side of the Dunwoody MARTA station from the State Farm project, got the go ahead from the Dunwoody City Council for a 16-story tower, a slight haircut from the 20-stories which Transwestern was requesting.  Ground-breaking is tentatively planned for mid-2017. 
4004 Perimeter Summit: 
Located within the award-winning, 83-acre master-planned community of Perimeter Summit, in the heart of the Central Perimeter market. is 4004 Perimeter Summit. The building is nearing completion with 360,000 square feet of build-to-suit Class A Office space, and 25,000 rentable square feet with up to eight corner offices per floor. 
There are other projects, large and small dotting the Perimeter Center in various stages of consideration and development, continuing the markets increasing visibility as the Fortune 1000 address of choice.

Perimeter Connects - Connecting Your Dots and Employee Commutes

It's been a busy year for Perimeter Connects. The commuter consultation, advisory and program support subsidiary of PCID helps Perimeter area employers and property managers design and implement programs to enhance transportation options for employees and tenants.
By the Numbers 
In 2016, Perimeter Connects

  • Created commuter benefits programs for over 40 companies representing more than 15,000 employees.
  • Sold more than 16,000 monthly transit passes 
  • Partnered with MARTA to provide “Try Transit” passes to over 200 drivers in the Perimeter market. The passes allowed potential MARTA riders to skip the financial investment of purchasing a transit pass and ride into work one day for free.
  • 86% of participants in the "Try Transit" program noted they would start using MARTA 3+ days per week for work 

Perimeter Connects Through Education
Perimeter Connects launched a successful quarterly transportation workshop series in 2016 for Perimeter-area employers and property managers to network and learn more about effective program implementation within their worksite.

Additionally, an online resource portal for Perimeter “Connectors” or employer transportation coordinators, was launched to support ongoing commute program initiatives. The list of resources will be increased and widely circulated for additional partners interested in starting their own programs in 2017.
Outreach to New Businesses
Multiple construction projects throughout the Perimeter region mean even more employees. Staff at Perimeter Connects spent the latter part of 2016 reaching out to new employers and creating program recommendations for their employees.

In addition Perimeter Connects continues to provide commute plan support, including transit, telework assistance, and rideshare opportunities. With new GRTA Xpress buses routing into the Perimeter market in 2017, travelers from Conyers, Cumming, Gwinnett, and Town Center will have increased commute options into Central Perimeter.

Rendering of City Springs, the coming "downtown" for Sandy Springs

Sandy Springs, City Springs Center Taking Shape 

City Springs, the coming City Hall, performing arts center and de facto town center for Sandy Springs is taking shape. The 15-acre development will include retail, residential, an office tower, and studio theater among other amenities of the project.

Grading for the roadways and south parking area and deck are well underway. Once completed, the new city center, bound by Allen Road, Johnson Ferry and Roswell Roads will create a new 'downtown' and center of the city.

You can follow the project's development by registering for weekly updates, or monitor live construction webcam here.

The City Springs project is being led by John McDonough City Manager for the City of Sandy Springs. Master development for the project is being conducted by a partnership between Carter and Selig EnterprisesRosser International is the architect for the civic facilities, and jB+a, Inc. is the Landscape Architect. Holder Construction Company is the project’s Construction Manager.

City and construction project officials recently celebrated a project milestone at the City Springs "Topping Out." The development is slated for construction completion in 2018.

Perimeter Business Alliance Leadership Luncheons and events are now being planned and scheduled for every other month during 2017.

For your tentative calendar and planning, our events will be the third Friday every other month, during February, April, June, August, October and December.

Hot topics planned for deeper dives and discussion during 2017 including trails and greenspace enhancements within Perimeter Center, updates on last mile connectivity and the upcoming construction of the 285@400 interchange and creating annual events such as our Perimeter Area Mayors Panel.

Please be on the look-out later this month for a "Save-the-Date" for these events.

Businesses Plot Strategies for Coping with Highway Work, Atlanta Business Chronicle, Dec 2, 2016

Buckhead's PATH 400 Link to Perimeter Center Nears Design, Reporter Newspapers, Dec. 2, 2016

Hollywood Comes to the 'Burbs:  Perimeter Film-Making on the Rise, Reporter Newspapers, Nov. 28, 2016

Dunwoody Council Approves 16-Story Tower Not Requested 20 Stories, Reporter Newspapers, Nov. 21, 2016

Weather Company Moving Corporate Headquarters to Brookhaven, Reporter Newspapers, Nov. 16, 2016

Support for an Urban Park in Central Perimeter Area, Neighbor Newspapers, Nov. 3, 2016


Perimeter Pathways, January 2017, Volume III, Issue 1

About Perimeter Business Alliance:  Formed by the Perimeter CIDs, as a broad consortium of business, civic and elected community leaders from across the three cities and two counties served by the Perimeter CIDs to seek input and feedback as well as build communications bridges and stronger relationships within the communities served.

Newsletter produced and distributed by the PBA and Perimeter Community Improvement Districts, distributed six times per year. To subscribe to Perimeter Pathways, click here.

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