NOVEMBER IS - Movember - is highlighting mens's health issues, specifically prostate cancer and depression. Men are encouraged to start the month clean shaven and have the month to grow and groom their moustache. Through the support of family, friends and collegues and fundraising efforts each and every moustache raises awareness and essential funds. 

Hope you enjoy this issue of ba.sically business


When you are running a business its important to have support - both professionally and personally. 
In most cases your family and friends will be the first ones on your boat. Use them to provide the motivation that you will need to get started and to continue on in your journey.

Networking is and will always be a great support. Remember that these people have all been at the same place you are now. Join a few groups to get a feel, including your local Chamber of Commerce. Many of these networking groups are easily accessed before you start your business and participants will be more than willing to offer advice.

There are a number of State and Federal Government websites that can provide contact details of advisers and small business centres that will offer advice and many provide training courses to speed your learning.

While many business owners feel that they can do it alone the partnering with a business coach will assist you in many areas of your business, providing support and direction.

Another successful approach is to find a mentor. This could be someone within your industry who has been successful in their own business or it could be someone that you look up to. Don’t be afraid to ask them to mentor you as it could be the one thing that makes the difference between success and failure.

ENTREPRENEUR REVIEW - Mel Whiteside shares some information on what got her into her own business as well as some of her favourite things -

Business name - Crawchy's Swim School

Website Crawchy's Swim School

How did the business originate?  I wanted to sell art/canvases. I spent $1000 on an opening night at the community centre with food and champagne, I sold no art but had 30 people ask me to teach their kids to swim!

How long have you been in this business? 11 years as Crawchy’s, and I have been teaching swimming since I was 17


What do you love about your business?  

So close to home, getting to know my clients personally, small town, and teaching kids a lifelong skill, I love working with kids, they are hilarious.


Is there anything you dislike? So close to home, knowing my clients personally and the small town thing! And chasing people that owe money!!!!!!

Favourite food: Everything! especially chocolate

Favourite colour:  Orange

Favourite drink: Anything alcoholic!

Favourite movieFinding Nemo

Favourite time of the daySunrise

Favourite item in your office: I don't have an office!


Favourite app on your phone/tablet/computer: Facebook

What book are you reading right now? Too tired to read in summer

Which 3 people (dead or alive) would you invite to a dinner party? Why?  

Elvis (because everyone says that), Melinda Gates (to see how the woman behind Bill Gates ticks) and Richard Branson (I love his outlook on life and think he’d be a great boss)

Name 3 things on your bucket list: Do a 12 hour swim for charity, travel more, grow old with my husband.

What do you like to do for yourself? Swim, spend time with my family and dogs down the coast

Who do you seek advice from? My friends

What advice would you give to someone thinking of starting their own business? Only do it if you love it and your passionate as there is no such thing as having time off when you have a small business.

What is your tip for a work/life balance? Don’t know, is there a group for that?HELP ME!!!!

Apple / AndroidApple

Beach / Bush: def BEACH!!!

Classes and squads are available for ALL ability levels - including adults.

APP REVIEW -  More and more businesses are finding that providing content directly is the best way to get and keep customers. The most efficient way is through regular newsletters. 

There a many online providers however I have found that Mailchimp is easy to use, collects email addresses and meets legislation requirements for direct mailing. Additionally it is free for less than 2000 subscribers.

MailChimp is accessible online and also has apps available on Google Play and the Apps Store.
SMALL BIZ TIP - Your customers need to know that you are running a business and not just a sometimes hobby. Everything about you and the way you do business needs to let people know that you are  professional. That includes getting professional business cards, phone number and a business email address.
The telltale sign will always be how and when you respond to customer questions - remember you should always treat people in a professional and courteous manner.

Google Plus
Google Plus

the Fishbowl - will be hosting its next Networking event at Helensburgh Tradies on 26 November commencing at 9:30am. Tickets available here

The Australian Businesswomens Network will be hosting a webinar on Profit First - a system to transform any business into a money-making machine. Get more info here

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