APRIL IS - Mindful in May- brings the benefits of meditation together with an opportunity to help bring clean water to those living in the developing world. It takes only 10 minutes each day to bring more focus and effectiveness into your daily life.This May join a global community of people bringing mindfulness meditation into their lives whilst making a positive impact on the lives of others. Register and donate at Mindful in May
Hope you enjoy this issue of basically business
Social Media has become a must for all businesses, however only you can determine which platform is the right one for you and your business. Once you have completed your customer profile you will have a clearer understanding of where your ideal customer is hanging out. With numbers on all platforms increasing rapidly it pays to stay informed. Once you have decided on your platform/s of choice you will then need to take your marketing plan into consideration when creating your content schedule. Posting whatever you feel like or sharing whatever crosses your path will be ineffective and will waste your valuable time.
If you have employees it is important to implement a Social Media Policy so that all staff have a clear understanding of what is acceptable practice.
ENTREPRENEUR REVIEW - Lee-Anne Preddy-Ryman, owner of Jasmine Sky Wellness Centre, and recently published Author shares a little bit about herself and her business -
How did the business originate?I wanted to help people
How long have you been in this business? 5 years
What do you love about your business? Helping people
Is there anything you dislike? Rude people.
Favourite food: Chocolate
Favourite colour: Turquoise
Favourite drink: Coffee
Favourite movie: Gone with the Wind
Favourite time of the day: Just after sunset
Favourite item in your office: Coffee machine
Favourite app on your phone/tablet/computer: Meditation
What book are you reading right now? The Fault in our Stars
Which 3 people (dead or alive) would you invite to a dinner party? Why? Too many to choose.
Name 3 things on your bucket list: Walk Yellow Mountain in China, Learn another language, Travel the World.
What do you like to do for yourself?Pamper package - facial , massage etc.
Who do you seek advice from? Family and friends
What advice would you give to someone thinking of starting their own business?Go for it.
What is your tip for a work/life balance? Leave work at work!
Apple / Android: Apple
Beach / Bush: Beach for holidays and Bush to live!
The book "Why? Why not!' can be purchased on Amazon.
APP REVIEW - Not so much an app review this month -- You would have seen those unsightly long URL links on social media posts and in newsletters and blogs that take you to a new piece of information. A URL shortener converts a regular URL into a more condensed format. Some shorteners can also provide tracking abilities. These shorteners were originally created to minimise the characters for Twitter, however they are now used on all Social Media. There are a number of free options available including Bit.ly Ow.ly and Goo.gl These are web based platforms making it easily accessible from any device's browser.
SMALL BIZ TIP - One of the most important matters that you need to attend to in your business weekly, if not daily, is the backing up of your data. If you are already using cloud based storage then you will know that the platforms you are using will be backing up your files. If however you are still to accept this method then you will need to be in the habit of saving information on a regular basis. Storing your important details to the hard drive on your computer or laptop is not enough - you also need to save to removable storage and it also needs to be stored off site.