Issue 7, February 2017

TSG Network celebrates 3 great years 

children playing TSGIn February 2014, we started to work on the Traffic Snake Game Network. A network that was established in order to spread and support the Traffic Snake Game campaign across Europe. Since 3 years, National Focal Points in countries all over Europe replicated, transferred and expanded the uptake of the campaign. In this e-newsletter we would like to inform you about the results from the 3 years as an EU-supported project.

We also would like to express our thanks and gratitude to all those who have been involved during the project in the evolution of the Traffic Snake Game and its supporting Network. The results of the campaign have shown that together we have made a real difference! 

Results so far

During this period of 3 project years*, TSG took place in 19 countries. So far, the impressive amount of 177.587 pupils in 1.192 schools played the game. The EU-wide savings in this period reached 2.458.853 kilometres of car trips and 397 tonnes of CO2(* Data collection 2014-2016, school year 2016-2017 not fully included as it is ongoing.)

The target of the TSG project was to generate a modal shift with the (travel) behaviour of school children, of at least 15% more sustainable trips during the campaign and a retention effect of at least 7% after the action.  The amount of sustainable trips combined for 2014-2017 went from 63% before the campaign to 78% during the campaign. Three weeks after the end of the campaign the share of sustainable trips slightly dropped to 76%, which is still a significant improvement compared to the baseline share. This means that the modal shift goal has been achieved! In the tables below you can see the yearly modal shift results. 

Yearly modal split

These results shows how much can be done by focussing on people, and how behaviour can change through campaigns. The Traffic Snake Game campaign shows how "soft" measures can promote sustainable transport and manage the demand for car use for home-school traffic. In order to make long-term changes, policy makers at all levels need to provide the necessary conditions to cultivate and harvest this modal shift. People are willing to change behaviour already. Imagine what better infrastructure and better services for walking, cycling and public transport could do in your neighbourhood, municipality, city, region, country,... When these "hard" measures and "soft" measures go hand in hand, they enhance each other. A less car-dependent lifestyle is not a dream, it is a choice!

More details can be found in our latest Infographic (click on the image to see full version):

Quotes from stakeholders

The Traffic Snake Game has shown that the campaign, as a class and school activity, is enjoyed by children, who are able to convince their parents to change their behaviour by reducing their car use. In this perspective we like to share some quotes of different kind of stakeholders that have joined the campaign:
  • Katia Arribas. 6 years old. Barbadás, Ourense (Spain):
    “Teacher, I am so sorry… today I cannot get my sticker because I didn´t walk to school; I used the elevator at home.” 

  • Uschi Neusielder, VS Josefstadt school, Wiener Neustadt (Austria):
    “We have great pleasure in the implementation of the traffic snake game! We did not expect so much motivation from the pupils! They are thrilled to walk to school together.”

  • Claudine Bril, coordinator of Mobilesem (mobility platform Belgium): 
    ”TSG is an attractive and concrete methodology that provides an overview of the different modes of transport and the paths taken by students to come to school.”

  • Lucia Ilieva, NFP (CSDCS, Bulgaria): 
    ”TSG was a big success in Bulgaria because for the first time we had a tool for educating children in mobility. We made efforts to mobilize our members all over the country and to include many schools because we estimate the youth generation is the most important target group.”

  • Maria, Teacher (Italy):  
    “We didn’t even have to talk about rewards with the pupils: their happiness and fun while sticking the stickers on the big snake is already a prize for them!” 

  • Leea Catincescu, NFP (Romania):
    “Living in a motorized society with passionate drivers and such a tradition for the car-use made TSG look like Mission Impossible. Nothing actually betrayed the great success we were about to live. Like a domino effect, TSG attracted one city after another, more and more schools, teachers and parents. Finally, it became a piece of the children’s universe. Today, TSG is a national, unstoppable campaign.” 

  • Kika Judel, Melilla Autonomous City Coordinator DGT (National Road Safety Bureau Spain):
    “The Snake Game is the door that opens other long-range child mobility initiatives”. 

The future

TSG Network stops as a EU-funded project in February 2017. However, TSG Network itself continues and so TSG Network continuesdoes the campaign itself!

This spring, 52.929 more pupils in 392 more schools are currently expected to play the Traffic Snake Game. This should result in a very successful school year 2016-2017. The forecast suggests that after 3 school years, we will have reached more than 230.000 pupils and more than 1.550 schools in 19 different countries! 

And we hope that, together with you, these numbers will continue to grow in the years to come. Together we form a large community that not only believes in sustainable mobility, but also encourages a shift towards sustainable transport as part of life in general. TSG Network will continue to build on this success and encourage even more cities and schools to take part.


Join the Traffic Snake Campaign

Cities and schools in the countries listed on our website can contact their National Focal Point for more information on how and when to join the campaign. If the country does not yet have a National Focal Point, organisations and authorities with an interest in joining the network can contact Mobiel 21 via
Contact details and more information can be found at
Contact Mobiel 21 via
You can also follow the campaign on Facebook and Twitter

This newsletter is published by Mobiel 21 on the behalf of the Traffic Snake Game Network Project. 

The sole responsibility for the content of this document lies with the authors. It does not necessarily reflect the opinion of the European Union. Neither the EASME nor the European Commission are responsible for any use that may be made of the information contained herein.

Please forward this international newsletter to colleagues and experts in your networks or motivate them to subscribe via sending an e-mail to If you don’t want to receive further newsletters, please unsubscribe from this list.

This email was sent to <<Email Address>>
why did I get this?    unsubscribe from this list    update subscription preferences
Mobiel 21 · Vital Decosterstraat 67 A 0101 · Leuven 3000 · Belgium

Email Marketing Powered by Mailchimp