The topic of this post may not be what you think with the title. I’m not going to give you a smaller calendar or tell you batch or reuse your content. In this post I want to convince you to track exactly from where your clients found you so that you can refocus your marketing strategy and find more clients.
With a new year, we make resolutions to stop bad habits or slim down our waistlines, and in this case you’ll be stopping a bad habit (trying to market to everybody) and slimming down your online marketing plan. With some consistent tracking, you could make a huge difference in how you market your business online or in-person, saving time and gaining more clients. Let’s get started!