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Ignite Your Business Newsletter by Spark Virtual Assistance
Hi,
Welcome to summer! 

The slow-down pace of summer has definitely affected my drive and ability to write, as in I was only able to write one post for this newsletter. Oh well! I've been busy working on client work and a new workshop for FAWCO clubs, and of course enjoying the summer weather. :)

In this new post, I give you the 7 things you should be including in your e-newsletter to make every one successful. See my note below the Suggested Pre-Read post for which of these two articles will be better suited to you.

In other news, my business has turned 2! I am not a newbie, but not yet a pro, and feeling somewhere in the middle, comfortable yet still excited.

What business milestone have you hit recently? Reply and let me know.

Christine

p.s. Know a business owner who would benefit by getting this newsletter? Use the "Forward" button at the bottom of this email to get it to them and include the link to sign up: http://eepurl.com/bgaHbH. Thanks!

Every Successful Newsletter Needs These 7 Things

Don't forget them!

Every Successful Newsletter Needs These 7 ThingsEven though there are now multiple ways to communicate between colleagues, virtual teams or between you and your clients, email will always be a vital medium to receive information. If it's important or I want to see it again, I ask someone to email me or I sign up for the newsletter. It may be a bit lazy, but it's a realistic way that I (and millions of other humans around the globe) receive information.

So, if you want to capture new leads and strategically turn them into clients, then you'll want to 1. create a newsletter-like piece of content that you regularly send to your contact list, and 2. make sure it's a great piece of content that convinces your readers that they have to work with you or buy from you!

I'm ready for the list

Suggested Pre-Read


NOTE: It may seem like these two have similar content, and they do, but the one here is for newsletter-beginners who are just setting up and planning their first newsletter, while the new post above is for those of you who already regularly send newsletters.

Quick Tip #1

BeFunky Image Editor

BeFunky is my new go-to tool for quick edits for images. The things I do most often are resizing and cropping and BeFunky is perfect for that.

BeFunky is similar to PicMonkey, but I just find PicMonkey to be too slow and clunky. 

With BeFunky, you can do A TON of things with your photos and images like apply filters, add text overlay, shapes, borders, and do minor photoshop-like edits. Additionally, they have a collage maker and a designer, much like Canva, but I prefer Canva for that type of image creation.
BeFunky Image Editor

Quick Tip #2

Nonprofit Marketing Guide

If you are a nonprofit or work in the nonprofit sector, or just want no-nonsense, plain English explanations for doing online marketing, then the Nonprofit Marketing Guide is a great resource.

Run by a mother-daughter team, they provide a weekly e-newsletter filled with actionable tips and interesting information, have a robust website filled with informative articles, and they regularly do free and paid webinars and courses on topics related to online marketing.
 
Nonprofit Marketing Guide

Archive Quick Tip

Blog image details

When you add an image into your blog or newsletter, there are a few key pieces of information that you need to include on that image. In a system like WordPress, you navigate to Media and then click on that image and the Attachment Details will appear when you can add in the following information:

Title
  • This is the title of the image that someone will see if they roll their mouse over the image. It should describe the image and tell more about it.
  • You can include the name of your blog post, if it relates to the picture, and it may also include keywords
  • If the image does not appear in your post, the viewer will not see this title
  • Note: in someone wants to pin your image on Pinterest, the description that will auto-appear in the pop up box will be the title of the image

Caption
  • This description may appear under the image on the blog post itself, depending on your theme and display settings.
  • It should inform the viewer of what they are looking at, and may include information about who owns the copyright for the image

Alt Text
  • This is an important element in providing more accessibility to content on the web; if the image doesn't appear a viewer will see this Alt Text, and for the vision-impaired, their technology can read the Alt Text out loud to them
  • The Alt Text is key for SEO so the description should tell what the image is and can include your targeted keywords: this tells the search engine crawlers that the image and the copy are related
  • The text should be descriptive and helpful

Description
  • Should your image require more information than you can include in the items above, you can use the description
  • This will also appear if your theme or display settings show the title and description when the image appears on an attachment page (which tells you more about that particular piece of media)
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