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An initiative of the Whitireia Creative Writing Programme
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JULY 2016 NEWSLETTER

In this issue:

•    Buy one get one free!
•    Newsworthy: Nicky Hager and L.J. Ritchie talk surveillance
•    Inside the publishing room: Something I didn’t know, did you?
•    What
s next?
Buy one get one free!
Buy one get one free!
We’re excited to announce a deal that’s about to hit three of our local bookstores and our online store. In August, buy any Escalator Press book from the participating stores and receive another one of our books for FREE!

Look out for our specials stands in the following locations:

Paper Plus             Masterton
Paper Plus             Coastlands (Kapiti)
Paper Plus             North City (Porirua)

So pop instore or online at www.escalatorpress.co.nz – buy a book for yourself and a gift for a friend!

Hurry, the deal is on for the month of August only.

 
Newsworthy: Nicky Hager and L.J. Ritchie talk surveillance
Newsworthy: Nicky Hager and L.J. Ritchie talk surveillance
L.J. Ritchie’s upcoming young adult novel Like Nobody’s Watching focuses on issues of surveillance at high school. L.J. Ritchie sat down with political journalist Nicky Hager, author of Dirty Politics, to talk about the ethical considerations and boundaries of public and private surveillance.

The claim ‘If you’ve done nothing wrong, you’ve got nothing to fear’ is like a slogan from a police state. – Nicky Hager

 
Read more
Inside the publishing room: Something I didn’t know, did you?
When you look backstage on a film set or in a theatre, you discover more about the challenges and successes involved in creating a movie or production. Students from Whitireia’s publishing programme are learning about the process of marketing Escalator Press titles and finding out that some surprising things happen behind the scenes of a book, too.

Check out what they have to say about their experience and involvement in the marketing process.

 
Estelle working on marketing ideas in the Whitireia Publishing classroom
Estelle Best, Everything is here by Rob Hack
Image: Estelle working on marketing ideas in the Whitireia Publishing classroom

Everything is here is a book of poetry with strong links to Rob’s life – where he has lived and where he has made memories. I’ve drawn up the marketing strategy for the book and I’m about to start putting it into action. We’ll get Rob’s feedback on the strategy and adjust our plan accordingly. Once the cover artwork is finalised, I’ll post it on the Escalator Press social media pages. I’d never thought about giving an author a marketing questionnaire to fill out but it is a really useful marketing resource – authors have all sorts of contacts who may be useful for book promotion.
Spencer and Hellena in the design studio discussing possible concept ideas
Hellena Stanley-Hunt, Like Nobody’s Watching by L.J. Ritchie
Image: Spencer and Hellena in the design studio discussing possible concept ideas

Like Nobody’s Watching is a Wellington-based young adult novel. It follows Oscar and his friends as they deal with issues related to surveillance and cyber-bullying at their high school. We’ve been working with our designer, Spencer Levine, since the beginning of May to develop the final cover, and now we’re well and truly into the typesetting process. Our marketing activities kicked off when we sent out our new title information sheets: a marketing tool that contains basic information and sales points that distributors use to sell-in books to retailers. Initially I was surprised that these need to be sent to the distributor three months out from the publication date. But now that I’ve been involved in the planning stages I can see it takes a lot of forward thinking – for a book to do well the marketing needs to start as early as possible.
Bethany creating a marketing timeline
Bethany Garland, The Walking Stick Tree by Trish Harris
Image: Bethany creating a marketing timeline

I have the pleasure of being the marketing manager for Trish Harris’s memoir. Trish grew up in Plimmerton, New Zealand, and this is her first book. She has previously been published in The New Zealand Listener, Sport and the School Journal as well as in various anthologies and journals. The Walking Stick Tree includes Trish’s life story, four essays, and illustrations relating to her life, spirituality and arthritis. The most interesting thing I have learned from marketing this book is that there are marketing opportunities almost everywhere. From the usual suspects of magazines and newspapers to websites and blogs related to the communities mentioned in the memoir. It’s been an eye-opening experience learning how to get a reader’s attention and then encouraging them to buy the book. Even right now, I’m marketing the book … did you realise?
 
Whats next?
We will be sending out a ‘save the date’ soon with details of our upcoming book launches for Rob Hack, L.J. Ritchie and Trish Harris. Forward this email to a friend so they can sign up and don't miss out!
 
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