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Greetings from Escalator Press, June 2018
2018 Escalator Press Review
Auckland Writer's Festival with Erin Donohue
Behind the scenes with Allie Davis
Exceptional experience drives Escalator review
Escalator Press is undergoing a major review this year, conducted by a governance group of Ben Cumming, NZCEO of Hell Pizza; Claire Murdoch, previously the publisher at Te Papa Press; versatile writer Jo Randerson; and Whitireia graduate and writing entrepreneur Jackson Nieuwland. The process has been set in place by Michael Moynahan, Chair of Creative New Zealand. Could we possibly have a better group! Their job is to come up with a new, sustainable model for Escalator Press by the end of 2018. 

Looking back on the Auckland Writers Festival with Erin Donohue 

The Auckland Writers Festival was incredible. My event went really well – between Alex WheatleEileen Merriman and myself, we could’ve talked for hours. We spoke in depth about poverty, violence, masculinity, mental health and, of course, writing. I feel so privileged to have had this platform to share my experience with mental illness, and my writing, with such a receptive and engaged audience. At the end of the event, a young man came up to me and said, ‘Thank you for writing a male character who has feeling.’ I think that says it all. 
Open Your Eyes e-book bestseller on Amazon 

At the beginning of June the e-book of Rudy Castañeda López's novel Open Your Eyes, Jackson Ryder hit two top 100 bestseller lists on Amazon. 

As part of an e-book promotion campaign, his novel was dropped to free for five days. The deal was advertised on Freebooksy, which alerts readers to e-book deals that match their interests. As a result, on the first day Rudy’s book received over 900 downloads. 

His book appeared on Amazon’s top 100 bestsellers for free e-books for US Historical Fiction at number #1 and Literary Fiction at #4. The lists update hourly and the e-book kept its rank for a few days. This result was a highlight of a research project and we've learnt some valuable things for future e-book promotions.

Major excitement and minor frets: Behind the scenes with Allie Davis

Adrienne Jansen’s new novel, A Change of Key, will be published this year in collaboration with the students at Whitireia Publishing. We caught up with Allie Davis, who is working a dual role for the book in project management and marketing.


What has been the most challenging aspect of your role so far? 

The most challenging part was working to a deadline while trying to decide on a good title. You’re pressed for time because both the designer and the marketing team need it, and it seems as though the process should be simple – it’s not simple! We spent weeks analysing the themes of the book and brainstorming names to see if we could find something that complemented the plot. 


What lessons have you learned throughout the process? 

The biggest lesson I’m learning right now is the difference between soft and hard deadlines – you have to make sure you set people up with softies so that you have buffer time. You also have to trust that people will get their work in – we're all adults! Sometimes life happens, but the team can always pick up the slack if they need to, and everyone is happy in the end. 


What has been the most rewarding part of your role? 
The most rewarding part of this experience is that I get to produce a novel and put something real out into the world. I'm really excited about seeing the finished product on the shelves and being like – 'My team did that!'

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