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Why you should add visuals to your blogs:

Visuals don’t just add a visual relief to an otherwise text heavy blog. They play a bigger role than this.

When we read a content piece, most of the times we are guessing what the writer means. We end up doing either of these:

1. We drop reading the blog

2. We put in a great deal of effort to understand it

Here’s the trajectory we follow while reading a piece of content:

Visuals on the topic gives our mind some rest.

By adding something as simple as a couple of boxes with arrows or a bar graph can help the readers organise their thoughts. It helps them understand the material better.

Not just this, visuals also help people decide if they want to read the entire blog or not. It reduces their effort to decide, read and understand.

Now that we have seen the perks, let’s talk about drawing your ideas.

You don’t need to be good at drawing to be able to do this. Simple scribbles, flowcharts and graphs, along with some shapes will do the job.

Don’t believe me? Check-out these writers who have built a pretty good audience for their blogs & twitter threads with simple visuals:

1. Scott Young: https://www.scotthyoung.com/blog/2019/06/21/too-much-meaning/

2. David Perell: https://perell.com/essay/the-magic-moment/

3. SketchPlanations: https://sketchplanations.com/hybrid-meetings

4. Visualise Value: https://twitter.com/visualizevalu

Drawing simple visuals need not take much time. You can make them in less than 5 mins. Remember, it’s not about how pretty the visual looks. It’s about how easily it explains a concept. A scanned picture of a drawing you made on a paper will also work as long as it’s readable.

This concept doesn’t just apply to blogs, but also to presentations. During client meetings, if you see your colleagues dozing off and your clients confused and uninterested, here’s what you should do. Turn off the presentation, pull out a marker, and start scribbling the ideas!

This will increase the engagement rate of the viewers by at least 75% if not more. This will also help them understand things better, increasing your chances of getting the approval, the project and the promotion ;D

The good news is, you can get started with this in just an hour.

Join my Webinar on Drawing simple visuals for your presentations and blogs.

Date: 25th July, 2022(Monday) | Time: 8:00pm IST | Venue: Online, Zoom Meeting

If you’ve enrolled in Draw Your Thoughts Cohort, this session is Free for you. Just reply to this mail and I will share the meeting details.

If you have any doubts, questions or suggestions reply to this mail :)

See you on the other side :)