The SEC Approves Title III Crowdfunding 3-1! What does that mean for you?
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Breaking News:

SEC ruled to approve Title III Crowdfunding this morning in an open meeting at 10am ET. 

This is truly a momentous moment for startups, entrepreneurs and small businesses. Come May, 2016, Title III of the Jobs Act will go live and the Equity Crowdfunding landscape will be complete!

The SEC's ruling means that smaller capital raises, up to $1MM, can offered with much lower barrier to entry.

For the first time since the Securities Act of 1933 unaccredited investors can now invest in startup and growth companies and get in on the ground floor of the next big thing. This levels the playing field for entrepreneurs by going directly to the market to validate their concepts and raise capital. 

Summary of the Rules:
  • Issuers may raise up to $1MM in 12 month period under Title III
  • Both accredited investors and non accredited investors may invest in Title III offerings.
    • Non Accredited individual investor maximum investment cap will be based on the lesser of annual income or net worth
  • Registered Form Funding Portals will be come members of a national securities exchange commission (currently FINRA).
    • Intermediaries can take commission – provided they have the same terms as the crowd investors
    • Intermediaries will develop qualifiers for accepting issuers on their portals
  • Financial Reporting Requirements:
    • Under $100k – Internal financial statement review
    • $100k-500k – 1 CPA reviewed financial statements
    • 500k-1M – 3rd party audited financial statements
    • 1st time crowdfunding issuers offering more than $500,000, but not more than $1 million of securities, would be permitted to provide reviewed, rather than audited, financial statements.
  • A 3-year look back study will be conducted to evaluate the rules and their impact and degree of success
What can you do to prepare?
  1. Begin planning and building your campaign now. 
    1. A good campaign can take over a month to properly plan.
    2. Campaigns are best executed by Marketing and PR professionals - reach out to us if you'd like a referral to a reputable company.
  2. Grow and engage your community.
    1. Campaigns will need hundreds to thousands of investors to be successful. 
    2. Set yourself up for an exemplary raise by growing your loyal brand base and engaging them on a regular basis. 
  3. Read the Title III rules when they are posted on the Federal Register to familiarize yourself with the ruling.
We are excited to be at the nexus of the equity crowdfunding and to offer a marketplace for investment. Never in our lifetimes, have we seen such movement and revolutionary change in access to equity capital.

No doubt this will be a day that is looked back on as the greatest advancement for entrepreneurship in a generation. Thank you for sharing it with us. 

Best Regards,

The StartEngine Team

For a full look read the SEC fact sheet below:
Contact: SEC Office of Public Affairs –­ news@sec.gov202-551-4120




Regulation Crowdfunding

SEC Open Meeting 
Oct. 30, 2015


The Securities and Exchange Commission will consider whether to adopt final rules that would allow the offer and sale of securities through crowdfunding.  The recommended rules would give small businesses an additional avenue to raise capital and provide investors with important protections.  If adopted, this would complete the Commission’s major rulemaking mandated under the JOBS Act.

Highlights of the Recommended Final Rules

The recommended rules would, among other things, enable individuals to purchase securities in crowdfunding offerings subject to certain limits, require companies to disclose certain information about their business and securities offering, and create a regulatory framework for the intermediaries facilitating crowdfunding transactions. More specifically, the recommended rules would: 

·         Permit a company to raise a maximum aggregate amount of $1 million through crowdfunding offerings in a 12-month period;

·         Permit individual investors, over a 12-month period, to invest in the aggregate across all crowdfunding offerings up to:

o   If either their annual income or net worth is less than $100,000, than the greater of:

§  $2,000 or

§  5 percent of the lesser of their annual income or net worth.

o   If both their annual income and net worth are equal to or more than $100,000, 10 percent of the lesser of their annual income or net worth; and 

·         During the 12-month period, the aggregate amount of securities sold to an investor through all crowdfunding offerings may not exceed $100,000.

Under the recommended rules, certain companies would not be eligible to use the exemption.  Ineligible companies would include non-U.S. companies, Exchange Act reporting companies, certain investment companies, companies that are subject to disqualification under Regulation Crowdfunding, companies that have failed to comply with the annual reporting requirements under Regulation Crowdfunding during the two years immediately preceding the filing of the offering statement, and companies that have no specific business plan or have indicated that their business plan is to engage in a merger or acquisition with an unidentified company or companies.

Securities purchased in a crowdfunding transaction generally could not be resold for one year.  Holders of these securities would not count toward the threshold that requires a company to register its securities under Exchange Act Section 12(g) if the company is current in its annual reporting obligations, retains the services of a registered transfer agent and has less than $25 million in total assets as of the end of its most recently completed fiscal year.

In addition, all transactions relying on the new rules would be required to take place through an SEC-registered intermediary, either a broker-dealer or a funding portal. 

Disclosure by Companies 

Companies that rely on the recommended rules to conduct a crowdfunding offering must file certain information with the Commission and provide this information to investors and the intermediary facilitating the offering, including among other things, to disclose: 

·         The price to the public of the securities or the method for determining the price, the target offering amount, the deadline to reach the target offering amount, and whether the company will accept investments in excess of the target offering amount;

·         A discussion of the company’s financial condition;

·         Financial statements of the company that, depending on the amount offered and sold during a 12-month period, are accompanied by information from the company’s tax returns, reviewed by an independent public accountant, or audited by an independent auditor.  A company offering more than $500,000 but not more than $1 million of securities relying on these rules for the first time would be permitted to provide reviewed rather than audited financial statements, unless financial statements of the company are available that have been audited by an independent auditor;

·         A description of the business and the use of proceeds from the offering;

·         Information about officers and directors as well as owners of 20 percent or more of the company; and

·         Certain related-party transactions.

In addition, companies relying on the crowdfunding exemption would be required to file an annual report with the Commission and provide it to investors.

Crowdfunding Platforms 

A funding portal would be required to register with the Commission on new Form Funding Portal, and become a member of a national securities association (currently, FINRA).  A company relying on the rules would be required to conduct its offering exclusively through one intermediary platform at a time. 

The recommended rules would require intermediaries to, among other things:

·         Provide investors with educational materials that explain, among other things, the process for investing on the platform, the types of securities being offered and information a company must provide to investors, resale restrictions, and investment limits;

·         Take certain measures to reduce the risk of fraud, including having a reasonable basis for believing that a company complies with Regulation Crowdfunding and that the company has established means to keep accurate records of securities holders;

·         Make information that a company is required to disclose available to the public on its platform throughout the offering period and for a minimum of 21 days before any security may be sold in the offering;

·         Provide communication channels to permit discussions about offerings on the platform;

·         Provide disclosure to investors about the compensation the intermediary receives;

·         Accept an investment commitment from an investor only after that investor has opened an account;

·         Have a reasonable basis for believing an investor complies with the investment limitations;

·         Provide investors notices once they have made investment commitments and confirmations at or before completion of a transaction;

·         Comply with maintenance and transmission of funds requirements; and

·         Comply with completion, cancellation and reconfirmation of offerings requirements.

The rules also would prohibit intermediaries from engaging in certain activities, such as:

·         Providing access to their platforms to companies that they have a reasonable basis for believing have the potential for fraud or other investor protection concerns;

·         Having a financial interest in a company that is offering or selling securities on its platform unless the intermediary receives the financial interest as compensation for the services, subject to certain conditions; and

·         Compensating any person for providing the intermediary with personally identifiable information of any investor or potential investor.

Regulation Crowdfunding would contain certain rules that are specific to registered funding portals consistent with their more limited activities than that of a registered broker-dealer.  The rules would prohibit funding portals from, among other things: offering investment advice or making recommendations; soliciting purchases, sales or offers to buy securities; compensating promoters and other persons for solicitations or based on the sale of securities; and holding, possessing, or handling investor funds or securities.

The rules would provide a safe harbor under which funding portals could engage in certain activities consistent with these restrictions.  The rules also would require funding portals to maintain certain books and records related to their transactions and business.


Crowdfunding is an evolving method of raising money through the Internet, but it has generally not been used to offer and sell securities.  That is because offering a share of the financial returns or profits from business activities could trigger the application of the federal securities laws, and an offer or sale of securities must be registered with the SEC unless an exemption is available.    

The JOBS Act included an exemption to permit securities-based crowdfunding and established the foundation for a regulatory structure for these transactions.  It also created a new entity – a funding portal – and allows these Internet-based platforms or intermediaries to facilitate the offer and sale of securities without having to register with the SEC as brokers.  The SEC was tasked with adopting rules to implement these provisions, which are intended to facilitate capital raising by small businesses while providing significant investor protections.

Staff Report 

The staff would undertake to study and submit a report to the Commission no later than three years following the effective date of Regulation Crowdfunding on the impact of the regulation on capital formation and investor protection. 

What’s Next?

The new rules and forms would be effective 180 days after they are published in the Federal Register, except that the forms enabling funding portals to register with the Commission would be effective January 29, 2016. 
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