Arkon Lights Up First-Ever WTF
Wow! That's Fresh, a new concept from the group behind PDQ restaurants, has selected Arkon LED as its sole outdoor LED provider.
Arkon LED completed a light pole and LED fixture installation at the first-ever Wow! That’s Fresh (WTF) restaurant in Brandon, Fla., in early November. WTF is the latest fast casual concept from the group responsible for the wildly popular PDQ chain.
“We are extremely proud to work with a restaurant group like this,” said Greg Papandrew, Arkon’s own LED Sales Guy. “We’ve worked closely with the group on each of our installs to ensure optimum configuration of light poles and fixtures.”
WTF and PDQ are operated by MVP Holdings, which first approached Arkon this spring about installing LED lighting at several of its existing PDQ locations. Arkon has already completed a number of PDQ installs and looks forward to continuing to work with WTF as the brand grows.
WTF’s executives say the restaurant was founded on the idea that customers don’t have to trade quality for speed and affordability, which makes the restaurant a natural partner for Arkon LED.
“We pride ourselves on our ability to find the right lighting solutions in the right applications,” Director of Business Development Eleni Lelekis said. “That allows us to deliver industry-leading lighting quality at industry-leading pricing.”
Arkon has received the go-ahead to upgrade the lighting at a number of additional PDQ locations and expects to continue to do business with WTF. To learn more about what Arkon can do for businesses like WTF and a variety of others, please contact us today.