February 2015 Newsletter
Food Trends
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2015 Food Trends
Utilizing trend data for business planning & marketing

By: Heather Manzo Mikulas
Extension Educator; Agricultural Marketing & Economic Community Development
Consumers are aware of national trends and will seek them out consciously or subconsciously. Local, regional, and specialty producers of fresh and value added food products should be aware they are not marketing in a vacuum and are in fact, competing with national and international brands, flavors and trends. Combining annual fads with the solid foundation of quality local and family farmed foods can be a win-win niche market for some direct market vendors. Discover what is trending in food and produce sales in 2015, and how that information may positively impact your bottom line.
Consumer trends can be worked into several stages of business planning, recognizing that local is here to stay as a long term trend. Most of the sub trends branch from this main premise. Additional benefits of tapping into this information is a time savings on market research, firms are very savvy in their methodologies. This can help tap into customer desires, assist with production planning, marketing planning, and value added opportunities. 

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