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February 2015 Newsletter
Food Trends
 
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2015 Food Trends
Utilizing trend data for business planning & marketing

 
By: Heather Manzo Mikulas
Extension Educator; Agricultural Marketing & Economic Community Development
 
Consumers are aware of national trends and will seek them out consciously or subconsciously. Local, regional, and specialty producers of fresh and value added food products should be aware they are not marketing in a vacuum and are in fact, competing with national and international brands, flavors and trends. Combining annual fads with the solid foundation of quality local and family farmed foods can be a win-win niche market for some direct market vendors. Discover what is trending in food and produce sales in 2015, and how that information may positively impact your bottom line.
 
Consumer trends can be worked into several stages of business planning, recognizing that local is here to stay as a long term trend. Most of the sub trends branch from this main premise. Additional benefits of tapping into this information is a time savings on market research, firms are very savvy in their methodologies. This can help tap into customer desires, assist with production planning, marketing planning, and value added opportunities. 

For the full story, click here.
 
First Survey Deadline- February 13th- Respond Today!
 
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Events

February 12, 9am-2:30pm
FREE Organic Valley/PCO Member Meeting
Folk Meeting House
Springs, PA
Topcis include:
organic crop & dairy market opportunities
dairy herd health management
certification, standards and policies
Fertrell  & Zeiset Ag product lines and services
 
Lunch & snacks included. For more info, OV/CROPP Farmer Hotline-  888-809-9297 or Lee Rinehart at PCO - 814-470-9734.
 

For a full listing of events, visit the PCO online calendar.


Classifieds

PCO-Certified Organic Hay for sale, dairy or dry cow grade, some bedding, tested and priced per test. Dry shelled corn for sale. Provident Farms. 470-772-6095. provident@epix.net. Tioga County.

PCO-Certified Organic Baleage. All 3x3x6 bales: alf/grass 1st cutting baleage, alf/grass 4th cutting bale age. John Dietz. 424-1228. mrdnine@juno.com. York County.
 

To see the complete classifieds listings or to post an ad, click here

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If you would like to place an ad on our Organic Marketplace online classifieds, click here

 


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