What's a CMS and Why Choose WordPress?
Today, we are starting a WordPress Basics series. You can't talk about WordPress without first talking about Content Management Systems (CMS) and why WordPress is the most used CMS on the internet.
What's a CMS?
The very basic definition is: A content management system, or CMS, is a web application designed to make it easy for non-technical users to add, edit and manage a website.
In the old days, you needed a lot of technical knowledge to not only build a website, but to also manage it. When adding content, you'd have to spend a lot of time writing code, especially making sure the content was linked everywhere it needed to be linked. Let's not even get into the design aspects.
Using a CMS is great because you can pick a theme--eliminating the need to code design elements--and whenever you add new content, the CMS automatically creates all the links needed for your site to work--such as links to front page content and all the archives to which the post needs to be added. It's super easy.
Why Choose WordPress?
At the bottom of this email is an infographic with some interesting information about different CMSs. It's old. Some of the information is out of date, but it still contains some great information. Let's expand on that information.
1) WordPress Is the Most Widely Used CMS. But Why?
The first reason, it's the easiest to use and the most flexible. There are reasons why its the platform of choice for BBC, CNN, Microsoft, and many more. Before Skookum Monkey got into the WordPress business, we spent a lot of time in the mid 2000s playing with WordPress, Joomla, and Drupal (the top three). At that time, it was a race to see which would become the leader. We knew that WordPress would win because of its ease-of-use. So, we decided to become specialists after spending years really learning the ins and outs of WordPress.
2) Most Commonly Used Means Best Supported Which Equals a Tonne of Benefits
As shown in the infographic below, one of the benefits of using WordPress is that it costs the least amount of money to maintain. If you have the skills to maintain it yourself, the maintenance costs can pretty much be eliminated.
But, there are other things not mentioned in that infographic, such as WordPress is the most secure CMS because it is constantly updated. Yes, there are still security vulnerabilities. All platforms have vulnerabilities. But if you update WordPress and your plugins as new updates come out--which is quite often--then you will plug those holes.
Also, because it is the best supported, that means you have an amazingly huge repository of themes and plugins from which to choose--a lot of them free--and can easily find support when you need to hire someone to help you with your WordPress site.
3) SEO-Friendly and Social Media Friendly
This is super important. Built into WordPress' code is a bunch of stuff that makes your website SEO-friendly right out of the box. There are plugins you can use to make it even more friendly. But, right on install, Google loves how WordPress links things, automatically creates meta information, and more. Plus, WordPress has code that the major social media platforms love. This code allows them to pull information to create rich excerpts when sharing.
4) Easy To Install
Finally, what's the point of having an easy-to-use CMS if it isn't easy to install. Most web hosts, including Skookum Monkey, provide an (almost) one-click WordPress installation service. These tools also allow you to take extra steps to make your WordPress installation extra secure.
To see how easy it is to install WordPress and add extra security right out of the box, read this post: 22 Things To Do When Installing WordPress via Softaculous. Don't let the 22 things fool you. It's super easy.
So, that's the basics. Next up in the series, we will talk about WordPress themes.
Finally, how often would you like to receive emails for this WordPress Basics series? We were planning once a month, but if you'd prefer we write them every two weeks, send us an email and we'll make it so!
Until next time, happy WordPress-ing!