I’m guessing most of you work in the service industry—meaning you bill for your time and once the project is over, the project is over. I do too. But what I found really appealing about creating a product (animated iOS stickers) was that it would live on after I was “finished.”
People would download it, use it in ways I never thought of, give me unsolicited feedback about how funny it is or how bad it sucks. And at any point I can change and update it based on that feedback and really engage with people using it.
If you’re lucky and strategic, your product will also work for you. You could go to bed one night and wake up the next morning with $45 additional dollars in your bank account. Don’t get me wrong, making animated stickers for iMessage is probably not the best business plan. But it’s a good learning experience that you could apply to another product you make in the future.
I’ve had some success developing scripts for After Effects and I’ve even met some people who now do that as their full time job.