The big secret issue.
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Jul 25, 2016

Hello there and welcome to the 3rd issue of TLDR! We’re going to keep the conversation going by picking up where we left off: how to get creative. If you missed out, get caught up.

Quick PSA before we dive in: I’m working on a place to store past issues so those of you who recently joined can go back and read previous ones. Bear with me :)


My Creativity Big Secret

Last issue, we talked about waiting to get inspired and how that usually results in disappointment and wasted energy. So then, what is the secret—how do I get inspired and get creative?

This might sound counterintuitive, but I believe routine is the secret to creativity. 

I know, it sounds wrong. It sounds like the opposite of creativity. Some of you might even be thinking, “Who does this handsome guy think he is telling me routine is the secret to creativity? I thought creativity was about being spontaneous and passionate!” 

I get it.

Look, spontaneity and passion are key to creativity—no arguments there. But what I’m talking about is something different. It’s the invisible glue that binds all the ingredients of creativity together. It’s the missing link between dormant ideas in your mind and realizing them into existence.


Some call it a gift. Others call it magic.
I call it planned practice.

It’s said that we are all creatures of habit. So rather than fight it, why not embrace this instinct? Use it as a means to ignite our creativity—preferably without exploding any frogs.

(if that joke didn’t land, read issue 2 and prepare to laugh!)


Get Psyched, Not Siked

Mythical Mondays was a year long passion project of mine. I’m a big nerd and as a kid I was fascinated by mythological creatures. This was my homage to young me.

The plan was simple: make one animated gif a week, for 52 weeks. Easy enough, right? Well, for one person with a full time job and full time life that is easier said than done.

When I first started Mythical Mondays I knew that failure would be biting at my heels, just waiting for a misstep. And to ward off this relentless pest, I needed a good plan. Psychology states that as humans, we pride ourselves on consistency. What we say and do define how others perceive us. And we want others’ perception of us to be congruent with our own.

What does this have to do with creativity? Everything.

This is my first Mythical Monday tweet. I remember the thrill of writing it—it was done! My project was out in the wild. There was no turning back now.

But I didn’t stop at Twitter. I put my myths on Instagram, Tumblr, Facebook, Ello, Dribbble, Giphy—you name it. But why do all this—why even bother? Well, it wasn’t for the “likes” if that’s what you were thinking. 

It was to hold myself accountable.

By making these public declarations I had committed myself to finishing the project. As it turns out that whole consistency thing is very powerful. If I didn’t follow through on what I said I would, I’d be perceived as a fraud.

And after thinking about it more, I think this concept works because we are afraid. Deep down—despite what other people think—we are afraid of not meeting our own expectations. We are afraid to fail.

More about how not to do that coming up next time. See you then.



Reference Roundup

Mythical Mondays
1 year. 52 gifs.

Influence: The Psychology of Persuasion
Really interesting look into six principles of psychological persuasion. And not nearly as creepy as I’m describing.



What do you do when you hit a creative wall? How do you get inspired? I’ve received great responses from the first two issues, so if you have a question or suggestion for TLDR send me a tweet and share your feedback. I want to know how to improve each issue.

Know someone you think would like these articles? Invite them to join—the more merrier. Interested in booking me for a speaking engagement? Even better! Email with what you’re thinking.

Interested in booking me for a speaking engagement? Even better. Email me with what you’re thinking.

Copyright © 2016 Greg Gunn, All rights reserved.

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