Enterprise Garage Consultancy
Enterprise Garage Newsletter | November 13th, 2020

Petro-Masculinity and the Porsche Bus

Porsche BusOccasionally, automotive design studies surprise us in a way that we don't immediately know what to think of them. Recently, these seem to be accumulating. Does anyone remember the Tesla Cybertruck? Or the cute koala car from Google/Waymo?

Now Porsche's design studio in Weissach has presented such a concept, which is based on the VW bus and shows the future of autonomous driving from the perspective of a sports car manufacturer. How this is supposed to fit together still needs some thought processing, but here it is: the Porsche bus!

There can be many reasons why some people - to put it mildly - react negatively to innovations. In the case of the car, entire sections of the population identify with the humming of engines and the smell of oil, which can hinder the transition to electromobility or autonomous driving. This is called petro-masculinity, and I will describe here exactly what this is.

25 Years of Hype
How have trends in the Gartner Hype Cycle developed over the last 25 years?
This video gives a small insight.

The Last Driver's License Holder ...

The last driverWho are going to be the car makers of the future? And why is it all so difficult for the traditional makers to move into the new automotive world? Well, I have written exactly about that already some time ago and now it's happening. I want to suggest my book, which hit the book stores this past October:
The Last Driver's License Holder
Has Already Been Born
The book deals with many aspects of the technological and demographic changes and what it means for car companies, our societies, cities, regions, and jobs. The book's available on Amazon or at any book store.

Articles & News

Here is a collection of interesting articles and blogs:

Tesla Full Self Driving Robotaxis
Meaning of Tesla’s
Full Self Driving Beta And Videos
A Day In
The Life Of Robotaxis [VIDEOS]
How E-Mobility Scratches At The Image Of One’s Own Manliness
Porsche Bus Mercedes Erlkönige
Porsche Bus:
Bright Red and Autonomous
Seven Daimler Electric Vehicles
Prototypes Spotted

Foresight Mindset Workshops

“You can't build up a reputation on what you are going to do.”
― Henry Ford

In my Foresight-Mindset-Workshops I teach how to forecast the future and realize your own dream. Such a team-workshop includes the following topics, including many tasks in small groups:

  1. Five phases of the Foresight Mindset CycleWorkshop
  2. What is Foresight?
    • Forecast versus Prediction
    • What are Signals and Trends?
    • What are Cassandras?
  3. Introduction to the methods
    • Future Benchmarking
    • Futures Wheel
    • Scenario Planing
    • Backcasting
    • Messages from the Future
    • Storytelling
    • Trend Recognition
    • ...
  4. Foresight Mindset as strategic discipline
  5. Where does Foresight fail and how can we avoid that?
  6. Ethical questions about Foresight Mindset
The aim of the workshop is not only to have understood the foresight methods, but also to have scenarios and a feeling of a better overview of the future and the necessary steps and procedures. If you are interested in further workshops with 10-30 participants, then let's talk about it. Just send me an email.

Family Photo of my Books

Here is a family photo of some of my books, the ones I wrote (without anthologies) and published since 2016.

Affenbuch Foresight
Führerscheinneuling The last driver SV Mindset

Keynotes & Workshops

KeynotesIf you are interested, here is the overview of my upcoming keynotes and workshops (with videos of past presentations). The topics are based on my books and are
  • Disruptions in the Automotive Industry (book)
  • Silicon-Valley-Mindset (book)
  • Foresight Mindset (book)
  • Artificial Intelligence (book)
and as the latest topic (also the title of my next book)
  • FUTURE ANGST: How we went from being the world's technology leaders to stragglers. And how we become innovation leaders again.

If you have time and desire for a coffee (as soon as the pandemic is over again) or questions about keynotes and workshops, just send me a E-Mail.

Servus from a chilly San Francisco


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The last driver license holder | Der letzte Führerscheinneuling 
Enterprise Garage | Das Silicon-Valley-Mindset
Foresight Mindset | Future Angst | Global Melange
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