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Your Weekly Checkoff Update
Dairy Farmer Presents Fuel Up to Play 60 Hometown Grant Provided by the NFL to New Jersey School District
Jared Kurtz of Kurtland Farms, Elverson, Pa., virtually presented a $10,000 Fuel Up to Play 60 Hometown Grant to Camden City School District during an online pep rally with the Philadelphia Eagles. The National Football League provided the grant, and ADA North East selected the New Jersey district that will purchase two milk coolers and two milk barrels with the funds. The equipment is critical to keeping milk cold, especially during the unusual school meal schedules, in addition to meals that are provided for pick-up for kids that learning remotely. 

Fuel Up to Play 60 is the youth development program that was initiated by dairy checkoff’s National Dairy Council with the NFL that encourages kids to eat a healthy diet that includes dairy while getting 60 minutes of physical activity a day.
SavorThis! Dairy Recipe Series Surpasses 440,000 Consumer Views
Local dairy farmers, through ADA North East, launched the 11th episode of the SavorThis! video recipe series that boosted overall views to more than 440,000! The episode features registered dietitian Deanna Segrave-Daly’s easy cheesy Mediterranean Stuffed Chicken that uses 1¼ cup of mozzarella and parmesan cheeses. SavorThis! is part of our consumer-facing website - SavorRecipes - that allows consumers to shop from the website directly with the retailer of their choice. This e-commerce feature only allows consumers to purchase real dairy – NO imitations or substitutions of non-dairy beverages – will appear as options! 

SavorRecipes is geared to people who love to cook or bake and are looking for meal solutions and recipe inspirations, and has hundreds of dairy-centric recipes, how-to videos, and digital cookbooks.
Checkoff Partner McDonald’s, National TV Host Celebrate 25th Anniversary of the McFlurry
Last week, dairy checkoff partner McDonald’s and America’s dairy farmers celebrated the 25th birthday of the McFlurry - the restaurant’s ice cream treat – on CBS’ The Late Late Show with James Corden. In our decade-long partnership with the restaurant chain, its dairy use has grown by more than 1.2 billion pounds, and this is the latest effort to find creative ways to move more dairy while building trust and relevance by tying into a shared cultural experience.
 
Altogether, the segment with Corden and a 30-second spot emphasizing dairy farmers’ essential role resulted in more than 1 million media impressions.
30-second Spot: Dairy Farmers are Lending a Hand
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