Your Weekly Checkoff Update
Great News for 2020 Retail Sales - All Dairy Category Sales Increased Over 2019!
Dairy product retail sales across all categories closed on a positive note at year-end with purchases at a higher rate in 2020 than 2019, as reported by Dairy Management Inc. from IRi Monitoring. 
* Milk volume rose at retail by 2% in 2020 compared to 2019 
* Cheese volume rose at retail by 13% in 2020 compared to 2019
* Yogurt volume rose at retail by 4% in 2020 compared to 2019
Read the full sales summary
Dairy Farmers Support New York Scholar-Athletes with Refuel with Chocolate Milk
New York dairy farmers and Refuel with Chocolate Milk were a sponsor of the fall 2020 scholar-athlete program of the New York State Public High School Athletic Association (NYSPHSAA) that recognized 1,437 teams and nearly 19,000 individuals from across the state. 
What did the sponsorship entail?
Checkoff-Led Detroit-Style Pizza Recipe Launched at Pizza Hut
Long-time dairy checkoff partner, Pizza Hut announced the launch of its new Detroit-style pizza, a Dairy Management Inc.- led recipe initiative that features two types of cheese, including aged parmesan. DMI has food scientists placed in its checkoff partners’ test kitchens – like McDonald’s, Taco Bell and Domino’s – to help develop more recipes that include more dairy.
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