Your Weekly Checkoff Update
Dairy Checkoff Retail Programs Keep Dairy Cases Clean, Cold and Well-Stocked for Optimum Sales
With 75 percent of milk sales through retail – more than anywhere else – ADA North East’s Dairy Aisle Performance Program and Dairy Aisle Reinvention programs help more than 40 different retailers in our territory showcase dairy as positively as possible. No matter where consumers shop, we want to ensure their favorite fresh, delicious dairy products are available. 
This fall, ADA North East began working with 60 Giant Eagle stores in the Pittsburgh Metro Market to conduct the Dairy Aisle Performance Program. As the market leader in the region, this program will serve to improve their shoppers’ experiences and ultimately boost sales. 

Our retail team visits each store 1-3 times quarterly throughout the year to help monitor: 
  • Organization of milk and cream sections by fat content to accommodate shoppers’ preferences; 
  • Hygiene issues on cooler doors, shelves and trays; 
  • Temperature checks for an optimal 33-37 degrees; 
  • Stock rotation based on product code dates; and 
  • Stocking and ordering to ensure product is available to the store and to its customers 
Have Questions about National Dairy Checkoff? Ask Staff on Thursday’s Center for Dairy Excellence Call
Now’s your chance to ask national dairy checkoff questions directly of Dairy Management Inc. President Barbara O’Brien and Executive Vice President of Global Innovation Partnerships Paul Ziemnisky. Submit your questions via text, call or email to the Pennsylvania Center for Dairy Excellence before the call scheduled for tomorrow, Thursday, Nov. 5, from noon to 1 p.m.
Submit Your Questions
Fluid Milk Innovation and High-Powered Partnerships Reaching Youth, Boosting Consumption, Sales
Five years ago, Dairy Management Inc., began a long-term effort to revitalize fluid milk through product and packaging innovation and investment with strategic partners like cooperatives, retailers and brands that have invested $1 billion in infrastructure, including new plants and upgraded facilities to produce the new products.

DMI helped with consumer research; product creation, development and testing; distribution methods; and new communications methods. DMI also invested in research to learn what appeals to youth and teens, a key consumer audience, finding they’re looking for improved packaging, functional benefits like protein for energy and emotional/comfort benefits. Learn more about DMI’s efforts in this article by Paul Ziemnisky.
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