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Your Weekly Checkoff Update
Local Retail Efforts Contribute to Rise in National Milk Sales
Keeping shoppers in the dairy aisle by providing the most positive shopping experience possible is the key goal of ADA North East’s Dairy Aisle Reinvention program, which in turn maintains and grows sales of real dairy milk. Our efforts are paying off! By working with local retailers, we are contributing to a 5.6% national increase in milk sales for 2021 as compared to the same time last year, according to Dairy Management Inc. 
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Refuel with Chocolate Milk Message Reaches Thousands Through National Sports Network
Watch the 30-second ad
Dairy farmers are getting the Refuel with Chocolate Milk message to thousands of high school athletes, coaches and fans virtually with a 30-second ad that runs through June on the National Federation of State High School Association (NFHS) Network. The network, an online live and on-demand video streaming service that covers regular season and postseason sports, will show the ad during all games broadcast from ADA North East’s six states. 
Learn more
‘Stronger Together’ – The 2020 ADA North East Annual Report Available Online
The ADA North East 2020 annual report – Stronger Together – is now available online and is a reflection of dairy checkoff efforts before and during the COVID-19 pandemic. The report includes a message from the dairy farmer chairmen and the CEO, as well as testimonials from dairy farmers who participated in checkoff programs during the year.
Get the Annual Report
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