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Your Weekly Checkoff Update
Long-time American Dairy Association Employee Passes Away Unexpectedly
American Dairy Association North East is saddened to share that long-time employee Dawn Houppert passed away in a car accident on Friday, March 12, 2021, her last day of work before retirement. Dawn dedicated 22 years to the dairy farmers of our region in various positions, but it was her role as manager of the New York Dairy Princess program where she had the most impact. Hundreds of young dairy promoters and county committees benefited from Dawn’s guidance, creativity and organizational skills. Her giving and steady nature, thoughtfulness and sense of humor will be greatly missed. 
Dairy Farmers Know Importance of Keeping Retail Dairy Cases ‘Clean, Cold and Well Stocked’
Keeping the dairy case “clean, cold and well-stocked” is the goal of ADA North East’s Dairy Aisle Performance Program to encourage consumers to buy more milk and dairy products. On behalf of dairy farmers, our retail team members visit stores daily – 1,530 visits to-date in 2021 – to work with dairy case managers to meet that goal by ensuring dairy products are best-positioned for optimal sales. During the visits, we focus on hygiene conditions, optimal product temperatures, product freshness, in-stock conditions, and marketing signage in the dairy cases. When the pandemic began last year, our staff jumped in to help retailers stock 247,449 units of milk, cheese and yogurt in more than 1,200 stores. To-date in 2021, we have helped stock 36,303 units of milk
Sign Up for this Week’s Workshop Featuring Dairy Farmers’ Sustainability Communications Strategies
Dairy farmers are invited to hear from fellow farmers during a panel discussion in Thursday’s free online workshop – “Here’s what Works!” Panelists include Chris Noble of Noblehurst Farms, Linwood, N.Y., and Jon Rulfs and Joanna Lidback of Adirondack Dairy, Peru, N.Y., and will discuss on-farm changes and how they communicate about sustainability.
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