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Your Weekly Checkoff Update
Checkoff partner Domino’s is using “Pie Pass” technology so carryout pizza customers can bypass the checkout line and go straight to the counter to pick up their order. Since checkoff’s partnership with the world’s #1 pizza company by sales began in 2009, Domino’s has increased cheese use by more than one billion pounds! 
Redesigning Retail Dairy Cases Creates Positive Shopping Experience, Increases Sales 
Before signage 
After signage
The dairy aisle in the Shop ‘n Save in Heidelberg, Pa., got a makeover this week as part of ADA North East’s Dairy Aisle Reinvention (DAR) program. Based on previous research after DAR installations, dairy case managers have reported up to 3-6 percent increases in dairy sales. 
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ShopRite Dietitians Demonstrate Dairy to Inspire Product Sales
(Click image to watch webinar)
ADA North East health professionals recently facilitated a webinar for 50 registered dietitians from ShopRite, the largest retail grocery chain in the northeast, to provide how-to training for culinary demonstrations that highlight dairy. 
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Checkoff Research Keeps Milk Powders Competitive Internationally, Grows Export Sales 
The U.S. has grown nonfat dry milk/skim milk powder (SMP) exports to between 25-30 percent of total SMP trade, up from 7 percent in 2000, which is critical to help countries that don’t have enough or access to fresh milk. 
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