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Your Weekly Checkoff Update
Dairy to be Featured Virtually at New York, Maryland State Fairs 
Butter Sculpture Planned for Virtual New York State Fair
Butter is back! Dairy farmers Peggy and Lynn Murray of Murcrest Farms, Copenhagen, N.Y., helped make the media announcement that ADA North East is partnering with the New York State Fair to keep the annual butter sculpture tradition alive. The 800-pound sculpture will be unveiled on Tuesday, Sept. 1, at 10 a.m., during a livestream on our Facebook page.
Other virtual fair-week dairy activities start Monday, Aug. 25, and will include an Instagram Contest (#VirtuallyButterTogether); build-your-own butter sculpture contest; dairy barn experience; butter sculpting 101; cheese recipe demonstrations in the Dairy Products Building; state-fair inspired food recipes prepared by guest chefs; celebrity milkshake contest; and Dairy Princess Day. 
GET COMPLETE VIRTUAL FAIR SCHEDULE
Virtual Celebrity Milkshake Contest Set for 2020 Maryland State Fair
ADA North East will host its annual Celebrity Milkshake Contest at the Maryland State Fair – with a virtual twist. Four media teams have submitted their milkshake recipes which will soon be available on our Facebook page where viewers can vote for the “People’s Choice” award. On Friday, Sept. 4, at 2 p.m., a livestream judging of the milkshakes will be broadcast on the Maryland State Fair website. Stay tuned!
Local Retail Dietitians Learn Ways to Include Dairy During COVID-19
Dairy’s nutrient-rich affordability – three servings can cost as little as $1/day – and the important role it plays in addressing food insecurity was a key message in a webinar hosted by ADA North East and the retailer GIANT Carlisle for more than 30 retail registered dietitians. Guest speaker Clancy Cash Harrison, registered dietitian, ambassador for National Dairy Council and spokesperson for ADA North East, shared the case for dairy in her presentation “Hunger: A Retail Dietitian’s Direct Response to COVID-19.” 

Retail dietitians from Giant Landover, Hannaford, Wegmans, Weis, Redner’s and Price Chopper also participated in the webinar, with a reach of more than 6,000 customers per month.
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