Your Weekly Checkoff Update
New York, Pennsylvania Families to Receive Nearly 20,000 Gallons of Milk This Week
This week, the Coronavirus Food Assistance Program (CFAP) government-funded grants have made it possible for community organizations to provide much needed food, plus nearly 20,000 gallons of milk, to Pennsylvania and New York families. Dairy farmers Lisa Porter of Porterdale Farms, Adams Center, N.Y., Peggy Murray of Murcrest Farms, Copenhagen, N.Y., and Katie Burger, Krystle Oakman and Kris Burger of Dear Run Dairy, Adams, N.Y., volunteered at today’s milk drive in Watertown, N.Y.

American Dairy Association North East is coordinating three drive-through events – two in New York on Aug. 18, in Watertown and Lafayette, and one on Aug. 22, in Masontown, Pa. Four additional community organizations in New York will distribute the remaining milk. Milk is being purchased from processors Dairy Farmers of America, Upstate Niagara Cooperative and Schneider’s Dairy.
Dairy Retail Shelves Remain Well-Stocked, Sales Continue to Rise
ADA North East continues its work to help keep the dairy shelves well-stocked with milk – our team has helped stock nearly 180,000 units of milk and dairy products during almost 5,000 store visits since mid-March.

These efforts have helped sales continue to rise in the ADA North East territory in the year-to-date, according to market research information. 

Total Milk Volume - Gallons +5.2%
Lactose Free +17% 
Flavored Milk +2.2%  

Total Cheese Volume - Pounds +17.8%
Shredded Cheese +25.7% 

Total Yogurt Volume – Pints +.4%
Multi – Serve +15% 
***Source – IRI Custom DMI Market Advantage Database 
Local Athletes, Dairy Promoters Participate in #gotmilkchallenge
ADA North East is promoting the new “got milk?” challenge on social media and garnered more than 226,000 “got milk?” video views in the first week. We also shared the information with our sports marketing partners and New York State Public High School Athletic Association (NYSPHSAA), offering prizes to those who post videos with both #gotmilkchallenge and #milkmovesme. Check out ADA North Staff member Emma Andrew-Swarthout and the Cortland County dairy promoters accepting the challenge!
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