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Your Weekly Checkoff Update
Milk still outsells plant-based beverages by a margin of 11 to one! Milk’s biggest competitor is bottled water, despite the recent study showing milk is better than water for hydration. 
New York School Receives Smoothie Blenders 
Dairy farmer Dylan Durkee of Hartford, New York, joined ADA North East at the Saratoga Springs High School on Thursday. The school district received two new smoothie blenders thanks to an in-kind donation from the Dairy Council Health Foundation and Stewart’s Shops.
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DMI CEO Discusses Plant-Based Drinks, Lab-manufactured Dairy 

In a recent interview with Dairy Business News, Dairy Management Inc. CEO Tom Gallagher discussed plant-based drinks, lab-manufactured dairy, and plans to address consumer food preferences by 2030. 

McDonald’s Announces New McCafé Seasonal Coffee 

Dairy checkoff partner McDonald’s is launching its first new seasonal beverage in five years – the Cinnamon Cookie Latte – made with milk, espresso and cinnamon. 
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National Farmers Day Reminder 

Help celebrate National Farmers Day on social media this Saturday, Oct. 12, with posts that highlight farmers’ critical role in caring for cows, a healthy planet and healthy, delicious dairy. 
Learn how to participate
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