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Your Weekly Checkoff Update
ADA North East Region’s LOCAL Retail Milk Sales Up 2.8% at End of 2020
In ADA North East’s six-state region, milk’s retail sales at the end of 2020 versus a year ago show a 2.8% increase – and holds 13% of the total U.S. share of retail fluid milk sales. Other year-end trends include: 
  • Lactose free milk is up 17%
  • Omega-3 milk is up 15.4% 
  • Refuel (chocolate milk) is up 12.6% 
  • Whole milk is up 6.2%, outpacing lower fat milks 
  • Whole milk is 41.2% of all milk sales
  • Gallon milk sales increased 3.7%
*Information provided to Dairy Management Inc., by IRi Monitoring.
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Dietary Guidelines Webinar Reaches More than 2,100 Health Professionals who Make Eating Recommendations to Consumers
Watch the Dietary Guidelines for Americans webinar recap with presenter Toby Amidor, dairy spokesperson and registered dietitian. 
More than 2,100 health professionals who have the potential to reach 3.3. million consumers with the health benefits of dairy tuned into the American Dairy Association North East-hosted presentation of the Dietary Guidelines for Americans (DGA). 
Learn more & Watch the complete presentation
Dairy Checkoff Hosting Sessions at PA Dairy Summit – Not too Late to Register
Dairy farmers can tune into the Pennsylvania Dairy Summit next week to learn how dairy checkoff is working for them – locally and nationally. It’s not too late to register for the annual event and the four checkoff sessions.

Dairy checkoff leaders including DMI President Barb O’Brien and ADA North East CEO Rick Naczi will present “What has Dairy Checkoff Done for You Lately?” on Wednesday, Feb. 10, from 1-2 p.m. 

ADA North East sessions include:

Monday, Feb.8, from 11:45 a.m. – 12:30 p.m. 
“How to Host a Virtual Farm Tour”
Tuesday, Feb. 9, from 11:45 a.m. – 12:30 p.m. 
“We’re in the News: Preparing for Media Interviews” 
Wednesday, Feb. 10, from 11:45 a.m. – 12:30 p.m.
"Talking the Talk: How to Communicate with Consumers” 
Register here: Dairy Summit and ADA North East sessions
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