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Your Weekly Checkoff Update
Virtual Farm Tours Draw Nearly 40,000 Views in First 24 Hours!
Nearly 40,000 viewers so far have tuned into the three Virtual Farm Tours hosted by local dairy farmers and ADA North East in the last week – proving that consumers are hungry for knowledge about the dairy industry. This week, the tours were hosted by Hannah Worden of Will-O-Crest Farm, Clifton Springs, N.Y., and Stacey Copenhaver of Talview Dairy, Lebanon, Pa., in real-time using video chat technology. Schools from Hammond, N.Y., to Annandale, Va., watched the tours. Joy Widerman of JoBo Holsteins, Gettysburg, Pa., hosted the high school tour last week that had more than 3,000 views and 200 direct questions, comments or other engagements.

This week’s early participation numbers show the following:
 
Will-O-Crest Farm – Grades 4-6
  • 8,550 viewers from 543 classrooms and our Facebook page
  • 1,000 direct questions, comments or other engagements
Talview Dairy – Pre-K-Grade 3
  • 24,630 viewers from 1,684 classrooms and our Facebook page 
  • 2,600 direct questions, comments or other engagements
“I really enjoyed hosting the tour because it allowed so many different groups of students to be here ‘on the farm’ virtually, more than we could ever host in person,” said Stacey Copenhaver. “It was an honor to work with so many people that are so dedicated to educating consumers about the dairy industry."
 
“Thank you so much for the virtual farm tour. As a retired dairy farmer, I thought the information was grade relevant and very thorough. We used to be a farming community but have just a handful left, and I do not even have a student now that lives on a farm.” -  Mrs. Janie Hollister, Grade 3 Teacher, Hammond Central School, Hammond, N.Y. 
 
“What a wonderful experience - my students loved our first virtual field trip and they didn't want it to end. It brought a little bit of ‘normal’ to our school day. The kids learned so much and we can't wait to learn more.” - Jill Hoagland, Grade 2 Teacher, Holy Spirit School, Annandale, Va.
When the COVID-19 pandemic hit, we used social media to re-promote the 2019 farm tours which have been viewed more than 250,000 times since March 2020. The tours were popular with families looking for fun and educational content.  
Dairy Farmers Reaching Millions of Consumers Using Social Media Advertising
Now, more than ever, consumers’ lives revolve around computers and the internet for socializing, schooling, shopping and accessing information. Dairy farmers and ADA North East know this – so our robust online presence is meeting millions of consumers “where they are,” grabbing more than 53.77 million social media impressions* and 1.74 million engagements.** 

By using social media – Facebook, Twitter, Instagram, Pinterest and YouTube – we are building trust and changing perception of dairy in the diet one post at a time by covering topics related to farm stories, sustainability, retail, school meals, and nutrition, among many others. We also tap into the large audiences of partners and other social media influencers to drive dairy discussions.

* The total number of times the content was displayed 
** The number of times a post receives comments, likes and shares 
Learn more
Game On! ‘Mr. Beast’ Influencer Promotes Dairy, Sustainability to Gen Z’ers
Mr. Beast Gaming: I Made a $50,000 Player Building Competition!
"Thank you to America’s Dairy Farmers for sponsoring this video! We hosted a 100-player building challenge for $50,000. Who’s gonna have the best farm?!"
Dairy Management Inc.’s new strategy to reach the next generation of milk drinkers and dairy advocates – Generation Z – is with what they care about – sustainability and video gaming. Through the popular video game Minecraft, the third “Barnstorming” YouTube video was launched this week featuring Gen Z influencer with the biggest reach, Mr. Beast (Jimmy Donaldson) – and racked up 4.4 million views in one day! He virtually visited a dairy farm and is offering a challenge to his followers to use what they learned about on-farm sustainability by building the best farm in Minecraft – and donated $50,000 of his own money as a prize to the challenge winner!
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