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Your Weekly Checkoff Update
Dairy Farmers Invited: Webinar Highlighting the Good News for Dairy in the Dietary Guidelines for Americans
Dairy farmers are invited to join American Dairy Association North East’s health professional team as they host a one-hour webinar about dairy’s role in the new Dietary Guidelines for Americans on January 28, at noon, presented by dairy advocate and registered dietitian Toby Amidor.
Learn more & Register
American DairyENGAGED – Helping Dairy Farmers Share the Dairy Story on Social Media
Interested in promoting the dairy industry on social media? Not sure how to get started? Don’t have the time? American DairyENGAGED - on Facebook and Instagram – is ADA North East’s new digital effort to make it easy to share the dairy story by providing daily content, videos, tips and tricks, recipes, and other social media “hacks.” For more information, contact Kelsey O’Shea at koshea@milk4u.org.
Sign Up for Membership to the Group
Dairy Farmers Partner with Baltimore Ravens to Get Milk and Meals to Students
Carroll County Public Schools in Maryland received a $10,000 Hometown Grant from the Baltimore Ravens in partnership with local dairy farmers through ADA North East’s school wellness program, Fuel Up to Play 60.
Learn more
National Partnerships Continue to Drive Dairy Sales through Retail and Food Service Innovation
Dairy Management Inc.: Driving innovation through retail and food service partners
A decade ago, national dairy checkoff Dairy Management Inc. (DMI) changed from generic advertising to a partnership model with large companies to drive long-term and continued dairy sales, and to build trust in dairy on behalf of farmers. At this week’s Dairy Strong Conference, DMI’s Paul Ziemnisky discussed how partners like McDonald’s, Domino’s, Pizza Hut and Taco Bell were chosen based on their commitment to invest in innovation, commitment to invest in marketing and dairy storytelling, and willingness to partner on dairy industry priorities
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