ADA North East works with a Sports Nutrition Advisory Panel (SNAP) of 11 certified sports nutrition experts and registered dietitians that supports dairy’s role in helping improve athletic performance. Recently, dairy advocate and ADA North East consultant Heather Mangieri, RDN, CSSD, shared a health segment on refueling young athletes with chocolate milk and other dairy products. The clip aired twice on WCBS in New York City during peak news hours. The one-minute segment accounted for nearly 700,000 media impressions.
SNAP members create high school athletic association newsletter content to reach more than 15,000 high school coaches and athletic directors each month.
In addition, ADA North East sponsors Refuel with Chocolate Milk messaging at high school championships. In 2019, ADA North East sponsored 120 high school state championships and community athletic events region-wide where 36,610 athletes refueled with chocolate milk.