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Your Weekly Checkoff Update
Bulk Milk Options Allowed Schools to Serve More Milk During Pandemic, Resulting in More Sales
Although school closures during the pandemic led to declines in meal participation overall, milk sales increased in some districts due to serving milk with multiple meals. Thanks to the April 2020 new USDA milk guidelines, districts were allowed to offer milk in larger containers – like quarts or gallons rather than 8-ounce cartons – when providing multiple meals for students learning remotely.
Learn how ADA North East helps local schools
Corfu, N.Y., Dairy Farmer Promotes ‘National Milk Day’ on Live Television
Kelly Reynolds of Reyncrest Farm, Corfu, N.Y., conducted live television segments on Spectrum News, Monday, Jan. 11, to celebrate dairy farmers on “National Milk Day.” Thanks to ADA North East’s positive relationships with local media, the station sought our help in securing a local dairy farmer for the story.
See Reynolds' interview and other media coverage
Pennsylvania Dairy Kids Featured in Video for Virtual State Farm Show
Young dairy farmers who annually exhibit at the Pennsylvania Farm Show shared their dairy cattle skills in ADA North East’s video “How Dairy Cattle Exhibitors Prepare for the Pennsylvania Farm Show” during the virtual Farm Show today. The show runs through Saturday, Jan. 16. 
 
Participants included:
  • Emily Merkel, Jaydon Reist and Bralynn Weist of Heilinger Brown Swiss Farm, Lebanon, Pa. 
  • Taylor and Peyton Heeter of JoMill Farm, Shade Gap, Pa. 
  • Blaire Gable of Snider Homestead Farm, New Enterprise, Pa.
Click for more ADA North East events this week at the Farm Show
Adams Center, N.Y., Dairy Farmer Talks about Helping Neighbors During Milk, Food Drive
Lisa Porter of Porterdale Farms, Adams Center, N.Y., conducted a live interview on Spectrum News in Watertown, during last week’s milk and food distribution. Watch Porter’s interview from the event where families received 1,000 gallons of milk donated by Dairy Farmers of America; dairy products from Cabot Cheese and Great Lakes Cheese; meat donated by Lucki 7 Livestock Company; and produce.
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