Since the start of dairy checkoff in 1983, Americans have increased their dairy consumption by 80 pounds a year – from 573 to 653 pounds. Thanks to dairy farmers’ forward-thinking measures, they created the checkoff in 1983 when milk production exceeded consumer sales, creating a 17-billion-pound surplus. It was designed to strengthen the dairy industry’s position in the marketplace. It’s working! Now, commercial disappearance has increased by more than 100 billion pounds versus 1983. 

ADA North East has helped facilitate the distribution of nearly 20,000 boxes of dairy foods, including a gallon of milk to Pennsylvania families since the end of January, through the Farmers to Families Food Box program through the USDA’s Coronavirus Food Assistance Program (CFAP) government-funded grants.

Join us on the ADA North East Facebook page tonight at 6 p.m., to support the 11 county dairy princesses competing in the New York State Dairy Princess Pageant. We’ll also hear from outgoing state princess Natalie Vernon and see a 2020 dairy checkoff highlight video.