Since the start of dairy checkoff in 1983, Americans have increased their dairy consumption by 80 pounds a year – from 573 to 653 pounds. Thanks to dairy farmers’ forward-thinking measures, they created the checkoff
in 1983 when milk production exceeded consumer sales, creating a 17-billion-pound surplus. It was designed to strengthen the dairy industry’s position in the marketplace. It’s working! Now, commercial disappearance
has increased by more than 100 billion pounds versus 1983.