Milk sales have grown 123% and cheese sales are up 109% and $635 million in the 2020 e-commerce retail channel (shoppers ordering food online for delivery or curbside pick-up) compared to 2019 e-commerce sales, according to Dairy Management Inc. (DMI), as reported by IRi Market Research.
Dairy farmers were ahead of the e-commerce curve because DMI jumped on this trend 18 months ago – well before the pandemic hit - and met with Amazon to help develop the dairy category in its e-commerce grocery channel.
One of two consumers has ordered groceries online, proving that they are more confident than ever in purchasing perishable items like dairy. Thanks to checkoff’s ongoing efforts to support companies like Amazon, the online dairy sector can continue to grow.
DMI also shared regular 2020 year-to-date retail sales increases for milk, cheese and yogurt compared to 2019 retail sales.
- Milk: Retail sales volume is up 2.4% with extended shelf-life and whole milk products leading sales.
- Cheese: Retail sales are up 14.1%, despite an increase in cheese prices.
- Yogurt: Retail sales are up 3.4% thanks to sales of Greek and low-fat yogurt, and larger tubs and tube packaging.