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Your Weekly Checkoff Update
Milk and Cheese e-Commerce Sales Skyrocket as All Dairy Sales Remain Strong During Pandemic
Milk sales have grown 123% and cheese sales are up 109% and $635 million in the 2020 e-commerce retail channel (shoppers ordering food online for delivery or curbside pick-up) compared to 2019 e-commerce sales, according to Dairy Management Inc. (DMI), as reported by IRi Market Research. 

Dairy farmers were ahead of the e-commerce curve because DMI jumped on this trend 18 months ago – well before the pandemic hit - and met with Amazon to help develop the dairy category in its e-commerce grocery channel. 

One of two consumers has ordered groceries online, proving that they are more confident than ever in purchasing perishable items like dairy. Thanks to checkoff’s ongoing efforts to support companies like Amazon, the online dairy sector can continue to grow.  

DMI also shared regular 2020 year-to-date retail sales increases for milk, cheese and yogurt compared to 2019 retail sales. 

Highlights include: 
  • Milk: Retail sales volume is up 2.4% with extended shelf-life and whole milk products leading sales. 
  • Cheese: Retail sales are up 14.1%, despite an increase in cheese prices. 
  • Yogurt: Retail sales are up 3.4% thanks to sales of Greek and low-fat yogurt, and larger tubs and tube packaging. 
Dairy-Centric Recipes Featured on Weis Market Facebook Live, More than 900 Tune In
Dairy farmers helped bring dairy-licious recipes to thousands of consumers using social media thanks to ADA North East’s partnership with retailer Weis Markets. To help build trust in dairy and drive demand and sales for dairy products, our staff nutrition specialist joined Weis’s registered dietitian Beth Stark in a Facebook Live session that drew more than 900 viewers who posted more than 120 comments to promote using milk and dairy products in holiday recipes – and every day!
View the Recorded Facebook Live

Reminder: Pennsylvania Dairy Promotion Program $3000 College Scholarship Applications Due December 14

The December 14 deadline is quickly approaching for college students to apply for the $3,000 scholarship from the Pennsylvania Dairy Promotion Program. Full-time undergraduate students with an interest in the dairy marketing industry and enrolled in an accredited university or college in Pennsylvania; or are a Pennsylvania resident entering their sophomore to senior years as of Fall 2020 are eligible to apply.
Get the application
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