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Your Weekly Checkoff Update
Nearly $14,500 Raised for Milk through Fill a Glass® with Hope Campaign During National Dairy Month
ADA North East partnered with Price Chopper/Market 32 for a Fill a Glass with Hope® campaign during National Dairy Month that raised $14,365 which includes a $5,000 match from the retailer.
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Another 47,500 Gallons of Milk Delivered to Pennsylvania, New York Families this Week
Dairy Farmer Volunteers at Milk Drive, Shares Experiences
Milk distributions continue across the region to provide families with safe, wholesome milk, thanks to ADA North East’s collaboration with local dairy processors, cooperatives and community groups.
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Checkoff Webinar Builds Trust in Dairy with New York Health Professionals
COVID-19 has increased consumers’ interest in where their food comes from. ADA North East hosted a webinar this week to discuss fear-based food marketing especially related to dairy for 250 members of the New York State Academy of Nutrition and Dietetics and from other regional affiliates.
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Dairy Checkoff Leads the Charge on Taco Bell’s New Grilled Cheese Burrito Recipe
Dairy checkoff’s on-site food scientist for Taco Bell led and managed the creation of the quick-serve restaurant’s latest product launch – the Grilled Cheese Burrito that has three times the cheese as a regular Taco Bell item. Inspired by a classic grilled cheese sandwich, the burrito includes a three-cheese blend and an outer layer of grilled cheese.
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