Your Weekly Checkoff Update
Generation Z consumers (those born between the mid-1990’s and mid-2000’s) are looking for affordability, taste, a cause and convenience when making buying decisions. Dairy checkoff looks at all consumer segments – Boomers, Millennials and GenZ – to better understand the consumer landscape so we can best position dairy to meet consumer demand. 
Dairying for Tomorrow Winner Recognized at Ag Progress Days 
Dave Graybill of Red Sunset Farm, Mifflintown, Pa., received ADA North East’s Dairying for Tomorrow environmental stewardship award at Ag Progress Days. The awards are designed to recognize dairy farmers who are committed to moving the dairy industry into the future. 
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Dairy Princesses Sample Product at Tops Retail Markets
Local county dairy princesses sampled milk and other dairy products at several New York and Pennsylvania Tops Markets. ADA North East partnered with the retailer to draw shoppers to the dairy case to purchase more product.
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Butter Arrives for New York State Fair Sculpture
ADA North East is once again coordinating the butter sculpture at the New York State Fair. While the design is top secret, the 800 pounds of butter is now in the hands of sculptors Jim Victor and Marie Pelton of Conshohocken, Pa., and the sculpture is sponsored by Wegmans. The 51st sculpture’s unveiling is set for August 20, at 9:30 a.m.
News Article: Butter Arrives at Fairgrounds
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