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Your Weekly Checkoff Update
52nd Butter Sculpture Unveiled Today - Pays Tribute to Dairy Farmers, Parents and Schools that Ensure Children are Nourished and Learning in a ‘New Normal’
Themed “Nourishing Our Future,” the 52nd annual ADA North East butter sculpture pays tribute to those who ensure children are nourished and learning. The 800-pound sculpture depicts a dairy farmer providing milk to a child learning from home with his mother and a virtual teacher present in a laptop screen, and to a child learning in school with a school nutrition worker delivering a meal tray to the classroom. Watch the entire butter sculpture unveiling right here!

New York State Department of Agriculture and Markets Commissioner Richard Ball and dairy farmer Lisa Porter of Porterdale Farmers, Adams Center, N.Y., participated in the unveiling. 

After deconstruction, the butter will go to Noblehurst Farm in Linwood, N.Y., for recycling in their methane digester.
And the Winner is…WSYR News with its ‘Sweet & Salt City Shake’ in the Virtual Milkshake Contest!
On Monday, the New York State dairy princesses kept the state fair excitement going by announcing the winners of the virtual People’s Choice Award in the Undeniably Dairy Celebrity Milkshake Contest. The “Sweet & Salt City Shake,” developed by WSYR News in Syracuse featuring all locally produced ice cream and food products grabbed the most votes on the ADA North East Facebook page. Click here to watch the New York teams make their milkshakes.
Voting Still Open for the Maryland State Fair 'People's Choice Award'
Voting is still open for the virtual Maryland State Fair Undeniably Dairy Shake-off through Thursday, Sept. 3. Livestream judging will take place, led by Maryland State Dairy Princess Ellie Feaga, at 2 p.m., Friday, Sept. 4 on the Maryland State Fair Facebook and YouTube pages. Click here to watch the Maryland teams compete and to place your vote for the People's Choice Award.
Geo-targeted Ads Help Thousands of Families Find Summer Meals Food Sites
Families who depend on school meals still need them when school is not in session. ADA North East used “geo-targeting” of social media ads to help families find Summer Meals locations in specific zip codes where the need was greatest. The ads received more than 32,600 clicks to find a meal and racked up about 7.7 million social media impressions! The meal distribution sites are part of USDA’s Summer Food Service Program, helping millions of students access milk and meals while school is out.
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