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Your Weekly Checkoff Update
Dairy Farmers Working to Distribute Milk, Dairy Products in Pennsylvania and New York this Week
Pennsylvania Dairy Promotion Program board member and dairy farmer Zane Garber of Rock Solid Dairy, LLC, in Shippensburg, is working with ADA North East, USDA-approved vendor SYSCO and community organizations Chambersburg Mennonite Church and Franklin Fire Company, that received the Coronavirus Food Assistance Program (CFAP) government-funded grants to provide 800 boxes of free milk and food to neighbors in need. An additional 800 gallons of whole chocolate milk is being provided by Garber’s cooperative, Dairy Farmers of America. 

“As a dairy farmer, I’m proud to have an opportunity like this in our community to provide nutritious dairy products to local families in need.” – Zane Garber 

Three other Pennsylvania communities in Washington, Indiana and Beaver Falls, also received 600 boxes of milk and dairy foods this week, in addition to a drive today in Syracuse, N.Y., that distributed 1,000 boxes of milk and food.
Local New York Farmer Talks All Things Dairy in National Interview
ADA North East board member and National Dairy Council chair Audrey Donahoe of Atrass Farm in Clayville, N.Y., participated in a 30-minute interview this week with GENYOUth CEO Alexis Glick. Live from her farm, Donohoe discussed dairy farmers’ roles in providing safe, wholesome and healthy milk and dairy foods to children across the country, especially during this time of great food insecurity. 

“Talking to consumers about today’s youth – through a farmer’s eyes while in their own environment – is the best way to communicate our message and to tell our story. My hope is that as a result of the interview, people understand that they can reach out to dairy farmers directly to ask questions about farming and farming practices.” – Audrey Donahoe

GENYOUth is the national non-profit that raises funds to support youth health and wellness programs in schools –has been instrumental in providing grants to schools during the pandemic to facilitate meal distribution to students.
Dairy Promoters, Retailers Pitch Chocolate Milk as Official Drink of Halloween
ADA North East provided dairy aisle promotional signage to 295 ShopRite stores in our region that recognize chocolate milk as the official drink of Halloween, a campaign initiated by the Milk Processor Education Program (MilkPEP). To further support the program, ADA North East sent 70 promotional kits to New York dairy princesses and promotion committees that included point of sale signage to share with their local retail stores to help sell more chocolate milk and to build positive relationships for future promotions. For more information about the dairy princess promotion, contact Dawn Houppert at dhouppert@milk4u.org.
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